HEAD SNOWBOARD BINDINGS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Bindings F/W 2025/26 Retail Buyer’s Guide
Brand: Head
Interviewee: Marketing Team

How was last season in the snowboard binding market?
Overall we are satisfied with last season’s sales.

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
We did not make any significant changes in terms of manufacturing or sourcing processes. In general, we still see pretty much a V-shaped recovery in the main markets, as well as extremely strong results in overseas regions like Japan and the US, where we have again the strongest results ever. Therefore we see no need to pivot our business model.

What are the major trends you’re seeing with product pricing in the snowboard bindings market?
HEAD is traditionally strong on entry-level price points; in the last years, we experienced a shift towards upper price points – in all categories.

E-commerce vs. physical retail, how are you balancing both channels?
Generally speaking though, stationary retail is the backbone of our business, offering products online is needed and requested from a consumer perspective, but the main business remains stationary so far, therefore will be supported with all means.

We maintain transparent communication with our dealers regarding our e-commerce plans. How are you supporting retailers to sell this category?
At HEAD, we help retailers sell our products through a combination of digital and physical channels. Our marketing approach includes the use of social media platforms where we create engaging content that showcases the performance and quality of our equipment. We often work with team riders to highlight product benefits and increase brand awareness.We also provide durable and sustainable POS items, such as metal-branded bindings slat wall holders for the stores. However, the most effective way to convince customers is by letting them try the equipment on snow during events to experience their performance. With this comprehensive strategy, we ensure that retailers have the tools and support they need to maximize their sales and reach a wider audience.

What unique brand messages are you focusing on for the 2025/2026 bindings season?
COME RIDE WITH US is our brand message since the beginning 2001. We invite everyone, no matter their riding style, level, or age, to become part of the snowboard community and experience what snowboarding is about! In this respect, we will launch our new team movie “COME RIDE WITH US – ONE WORLD, ONE CRWU” in 2025 featuring our team riders all over the world showing their personal experience on snow. Stay tuned!

Are you introducing any new innovations in buckles, straps, highbacks, baseplates, heel cups, etc..?
No.

Are you using any new materials in your bindings for 25/26?
LYT weight materials are key to our bindings, and the new LYTRIDE JR model is no exception. Designed for juniors, it combines ultra-light straps and base with durability and performance, ensuring young riders can enjoy longer sessions on the snow. Our adult models, FX ONE LYT and FX FAY I LYT (WMN), also feature lightweight technologies. The Suspension Straps, made from soft molded TPU, offer excellent boot support and enhanced comfort, while keeping the bindings light and strong, even in our entry-level models.

Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
Most binding models have a modern and bold design with simple color themes, like black, white, and toned-down colors, to match a wide range of boots-, boards- and clothing. Even if the bindings generally show a clean look, a lot of design details are attached, like the use of little color spots, different patterns, or the interplay of matte and glossy details in the highback’s design.

Any quick entry bindings in your collection for 25/26?
Our RX bindings merge strap binding power and precision with a one-time setup reclining highback, enabling instant riding post-chairlift. These bindings ensure seamless entry, reliable grip, precise support, and efficient power transmission during your ride. Universally compatible, they suit any boot brand.

Anything new concerning sustainability and related products or construction you would like to highlight?
We rethink all our workflows from the beginning to the end – from developing to packaging. By reducing waste and using natural, recycled, and certified raw materials and processes, we are well on the way but we are only at the beginning. But every step counts and sustainability now plays a role in every decision we make. We are also working on making these steps more transparent for our business partners and consumers. It starts with the smallest measures, such as rethinking packaging by using recycled packaging or eliminating plastic where possible. Already, we are not using polybags where possible, have no more see-through windows on our boxes, offer bulk packaging in rental, and use water-based color for our design prints, to name only some examples.

Are you planning to focus on a special product range or type of customers?
HEAD is traditionally strong on mid to entry-level price points whereas we focus on serving solid bindings with plenty of technologies and features for this target group without blowing the budget. But in the last years, we have experienced a shift towards upper price points – in all categories. Therefore we parallel align our product line to offer innovative products serving also this high demanding target group.

Key Products:

LYTRIDE JR:
Specifically designed for kids and youth, the new LYTRIDE JR is easy to handle and offers a comfortable, ergonomic, and secure fit that will keep your little ones safe on the mountain. Available in two sizes and adjustable to grow with your child’s foot, the LYTRIDE JR is the perfect choice for those looking for a binding that will last season after season.

LYTRIDE_JR

The FX ONE LYT:
Is amongst our best-selling bindings: an easy-to-use, solid binding with a great fit and performance. This binding offers everything you need while being easy on the budget at the same time. With its forgiving flex, this binding is designed for all riding levels and terrains and will be a great companion for a long time.

FX_one_LYT_white

The RX TWO:
Combines the power and precision of a strap binding with the comfort of a reclining highback, enabling instant riding post-chairlift. All adjustments can be done without using any tools and only have to be set once. The base pad is fully covered for additional comfort and shock absorption, and the lightweight straps offer a snug fit for direct power transmission.

RX_two