HEIMPLANET GREAT OUTDOORS S/S 2025 PREVIEW

Retail Buyers Guide: Great Outdoors S/S 2025 Retail Buyer’s Guide
Brand: Heimplanet
Interviewee: Stefan Clauss, Co-Founder

Take us through your line highlights for s/s 2025
The biggest highlight for us is our new overlanding tent Cloudbreak. Cloudbreak is a reliable, flexible and easy to use shelter for groups and families. It possesses the highest functional performance, providing safety and security to you and your loved ones while maintaining absolute freedom of movement when overland camping due to the easy and intuitive setup process. When it matters most, Cloudbreak is your central place for shelter, storing gear, and regrouping in between ventures. The tent comes with two large entrances, a separate sleeping cabin and large closable waterproof windows as well as mosquito mesh windows in the cooking & living space for natural lighting and fresh air. With a tent of this size you would normally want to avoid setting it up and taking it down multiple times over the course of your trip. Our inflatable diamond grid technology however offers great ease of use giving you ultimate safety and comfort while set up and absolute freedom movement through a quick take down process.

What efforts are you implementing towards sustainability?HEIMPLANET recognizes the critical importance of sustainability in today’s world. In regards to our camping gear HEIMPLANET is working to eliminate flame retardant chemicals from both the tents and tarps, following California’s latest regulations. These chemicals, while fire-resistant, pose health risks and can degrade fabric integrity over time. Removing them enhances user safety and product durability. Additionally, a special edition tent is in the works using dope dyed fabrics, which reduces water and chemical usage compared to traditional dyeing methods. This not only lowers our environmental impact but also improves fabric durability and colorfastness. While committed to these sustainable practices we will also ensure not to compromise any of the outstanding functional performance of HEIMPLANET products.

Which items should every nature lover take with him on the next outdoor-adventure?
Every nature lover’s opinion on what makes a great outdoor adventure can vary significantly. Different levels of comfort, luxury, or ruggedness are desired depending on personal preferences and the specific adventure. However, one thing remains universally important: safety. Safety is the cornerstone of any successful outdoor experience, and at the heart of safety is having a reliable shelter. A good shelter provides protection from the elements, a secure place to rest, and a sense of comfort that allows you to fully immerse yourself in nature. While the allure of an outdoor adventure lies in its unpredictability and the thrill of exploring the unknown, being well-prepared with the right gear ensures you can face any challenge safely and comfortably. Among all the essentials, a high-quality tent stands out as the most critical item, serving as your primary defense against the elements and a sanctuary in the wilderness. Investing in a good tent and equipping yourself with the right gear sets the stage for a memorable and safe outdoor adventure, allowing you to focus on the beauty and wonder of nature. Therefore the most time and thought should be spent on the choice of your perfect tent. That is not a universally perfect tent, but the one that suits you needs the best. If extreme stability and ease-of-use is your priority, then HEIMPLANET is the place for you.

What marketing stories and themes are you telling in your line for SS2025?
HEIMPLANET’s tent line up is heavily focused on overlanding, that is exploring the world, enjoy the freedom of the road and get in touch with nature. The perfect choice for adventure seekers, nature enthusiasts and anyone looking for independence and flexibility on their camping trips. However, overlanding is more than just camping. It requires planning, navigation and overcoming challenges. Your equipment needs to be reliable, adaptable and easy to use. That is exactly where our tent line up comes in. The models cater to specific use cases yet all of them provide the shelter you require when it matters most.

Key Products:

Cloudbreak:
Cloudbreak is an overlanding tent for groups and families who need secure and reliable shelter while experiencing the outdoors who are annoyed having to choose between security/comfort and freedom of movement when it comes to current solutions. When it matters most, Cloudbreak is your central place for shelter, storing gear, and regrouping in between ventures.

Heimplanet_Cloudbreak

Kirra, Classic:
Kirra has room for 2 people plus equipment. Thanks to its special frame structure, Kirra offers a good balance between comfort and an efficient pack size. The geodesic principle makes the tent particularly storm-proof. The inflatable Diamond Grid (IDG) guarantees not only stability, but also an intuitive setup, so you can get the most out of your trip.

Heimplanet-Kirra-Classic

The Cave XL, 4-Season:
The Cave XL 4-Season has been designed & tested to withstand all seasons. It owes its superior strength to the geodesic dome construction with ten intersection points & high quality weatherproof, durable materials. With one pump it pitches in under a minute & sleeps 3 people. Based on the iconic The Cave, this new version is larger and suitable for all conditions.

CaveXL_4Season