hilx Snow Goggles 2024/25 Preview

Retail Buyers Guide: Snow Goggles 2024/25 Retail Buyer’s Guide
Brand: Hilx
Interviewee: Hilx Marketing

What are the main customers’ demands when buying snow goggles?
Our online customers are seeking personalized and customizable snow goggles so we offer customization options for frame colors, lens tints & technology, and strap designs, allowing them to express their style and preference.
Our resellers and distributors consider factors such as lens technology, easy lens changing systems, frame design & ventilation, and good fitting when choosing snow goggles.

What were your biggest sellers in 2023/24? Why?
This year, our biggest sellers are our models PHANTOM, RESURGENT and VINTRO with an extra Photochromic lens. We also have high demand from Asia (Japan and South Korea) as we have Asian Fitting available for our Snow Goggles series.

What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
There seems to be a style demand for frameless so our model VINTRO is getting popular. The rimless design on the Vintro maximizes sightlines, helping to guide you down the gnarliest of runs. Moreover, the interchangeable lens are perfect for juggling between different light intensities in mountains and we offer a Photochromic lens to make life easier for the riders, with a single lens that you can wear whatever the weather.

Phantom

What are the technical highlights of your 2024/25 collection?
Our Snow Goggles comes locked and loaded with several performance. Our triple layered foam is constructed with 3 different types of materials to ensure maximum comfort while you dominate unknown terrain.
Each lens comes stocked with full UV protection including Polarized option or Photochromic, anti-scratch treatment, anti-fog layer, double hydrophobic coating.
Our Quicky Magnetic Switch lens allows you to magnetically switch your lens in seconds to fit current conditions. With a couple of snaps and clicks, your sports performance goggles will be equipped with the lens that best suits current weather patterns.

What construction techniques and materials are you using in your 2024/25 goggle collection?
The frames of our ski Goggles are made from thermoplastic polyurethane (TPU) because it is lightweight and flexible and it guarantee excellent resistance in the event of mechanical shocks (falls, collisions) or thermal shocks (extreme cold).
The magnetic lenses are made of high quality Polycarbonate material (PC), which makes them more impact resistant and shatterproof with complete UV protection.
The interchangeable strap is built-in with our anti-slip silicon jelly to keep your goggles strapped in place.

What colours and designs are you featuring in your 2024/25 collection?

Any standout collaborations?
Lately, we have released two new models of snow goggles: Phantom and Resurgent. Both are available in 4 colors with matching straps and comes with PC lens with Polarized or Photochromic option.

Resurgent

Are you implementing sustainability in your products and production processes?
HILX will go greener with a new sustainable Sunglasses series, using Rilsan G850, a high-performance copolyimide with 45% bio-based raw materials + biodegradable PC Polarized sun lens. We are also working on our first line of bio based ski goggles so stay tuned !

What are your marketing stories for 2024/25?
Unorthodox | Innovative | Performance
Focus on inventing highly functional performance and sustainable eyewear at affordable prices, Hilx constantly challenge themselves by adapting the latest technologies and aims to inspire individuals by their next innovative design.

How are you helping retailers to sell this category?
One of the greatest challenges of growing a new brand is getting people to know that you exist but luckily, retailers are looking for niche brands as all of them are selling same products so they need to differentiate their offer.
HILX Eyewear is a sport eyewear brand born in Squamish, the Outdoor recreation capital of Canada.
We have a range of Sunglasses & Goggles made for all your adventures: running, cycling, mountain biking, snow boarding and for lifestyle !
We are building a solid following on Facebook, Instagram and other social media channels. We create visuals and videos to get attention and easily shared via social media. We are sponsoring athletes and partnering with sports events.
We are also working on quality marketing materials and displays necessary for the size of the retail.

What is your situation regarding stock and deliveries?
We offer products with stock available as our distributors and resellers prefer having visibility into stock levels.

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