HOMEBOY MENS STREETWEAR S/S 2025 PREVIEW
Retail Buyers Guide: Mens Streetwear S/S 2025 Retail Buyer’s Guide
Brand: Homeboy
Interviewee: Julian Wolf
Are we noticing changes in the streetwear market this season?
With inflation creeping up, are you price points also growing?
What are your stories/ collection themes for SS25?
For SS we are playing with the theme of the Ranch lifestyle. With our new style, the DESPERADO Denim, we are paying a tribute to the real OG´s of Denim… The Cowboys.
Are there any collaborations to look forward to?
We are talking to EASTPAK right know which would be a nostalgic Collab since our founder, Jürgen Wolf, was a EASTPAK Distributor in the early 90s.
STYLE/MATERIALS
What big trends are you anticipating for SS25?
Baggy Pants and Shorts claimed the throne now completely and now it´s about to stay innovative and play with the Baggy silhouette. Wider leg openings, funky washes and tops that look a little like they have been washed too hot haha but we don´t participate on that last trend. We stay Baggy
Are you putting an effort into sustainable clothing/production with your brand?
We are producing in Europe with almost non chemicals and a very low amount of water. But the problem is, that everyone talks about 100% sustainability but, at least in our customer group, no one is willed to pay the price for it.
Are the boxy styles of last year remaining, or are we seeing new styles coming through?
As I said there will be a lot of kids wandering the streets with very small T-Shirts but we pass on that style and keep it boxy.
DENIM
Which trends are you pushing for in the denim segment?
It´s the washes for us. We widened the leg openings of all our Baggy models and invented a new style that is almost straight fit. We call it the DESPERADO and it has wild washings haha
What is your current denim collection’s theme and marketing story?
For SS we are playing with the theme of the Ranch lifestyle. With our new style, the DESPERADO Denim, we are paying a tribute to the real OG´s of Denim… The Cowboys.
Key Products:
X-tra DESPERADO Denim:
An homage to the OG’s of rocking denim, out Desperado features a wider leg than we have previously offered, resulting in an almost straight fit, leaving enough room for your cowboy boots. It’s vintage wash including whiskers, to emphasise the inspiration it pays tribute to, is made via Laser for a more sustainable production. The DESPERADO is available in Black and Blue.
DESPERADO FRONT BLUE
X-tra Desperado Denim Shorts:
A pair of shorts can’t miss in the summer collections, especially with the rise of Jorts. Further paying our respects to the wild west, we decided to develop a pair of shorts in the same way we developed the DESPERADO: Widen the leg opening and add character through laser washing.
DESPERADO SHORTS FRONT BLACK
BOLD BOY ZIP:
Widening our tops range, we were adamant about adding zip hoodies to our collection. The BOLD BOY graphic combines sleek minimalist design with a Y2k-Esque aesthetic: simple yet bold, which is further emphasised through its puff print. Cozy throughout the year whether it’s a cool summer night or a frosty winter noon, a timeless design to accompany you day in and day out.
BOLD BOY ZIP BLACK
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