HORSEFEATHERS MENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Mens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Horsefeathers
Interviewee: TOMAS KOUDELA, HEAD OF MARKETING

How was the men’s snow outerwear market in 2023/24?
The 23/24 season was solid. Sales cruised nicely, with most shops having 50-70% sell-through by early January, even though we were afraid our lineup was a bit behind the curve trend-wise. However, those trends didn’t hit the end customer as fast as expected. That gave us time to fine-tune things for the W24/25 line. Our key territories crushed it, and we even dropped into some new ones. The warm, snowless January slowed W24/25 preorders a bit, but the strong finish to the season flipped things around. Shops sold out, and we’re seeing a solid reorder spike early this season. It’s all stacking up to a nice year-over-year growth.

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
For us, mission comes first and trends second. We’re all about delivering premium gear at a solid price—stuff that takes you to your next epic ride. For 25/26, we focus on high-performance jackets for frequent riders. We’re also leaning into the loose-fit trend that’s blowing up in the community. You can also see it resonating in the mainstream, mainly in looser pant silhouettes.

What new fits/silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
We’ve refreshed some long-time crowd favorites. The Halen jacket evolved into the Pearl, with updated design and features. The Envoy jacket morphed into the Morris, meeting a wider retro-cool style with actual technical features. The bestseller Crown jacket got a style upgrade and became Ranger. On the pants side, we’ve reworked our long-time bestseller, the Charger pants, into the Fink in a relaxed cut. We’ve also added a softshell anorak, perfect for park laps and warmer spring sessions. Overall, we’re more focused on the trending looser silhouettes.

What new colors/prints are you introducing?
Earth tones and pastels are essential this year, with more black in the mix. The trending colors are Taupe, Moonlight Blue, Amber Gold, and Iceberg Green. For prints, our Arctic Camo is standing out. We’ve also got two sick back prints on the Chuck coach jacket. The Asakusa design is a collab with Japanese artist SAGA, blending snowboarding vibes with samurai-style art. The Danihell print, on the other hand, is a bold piece from U.S. artist Jeremy Beightol, created with our team rider Daniel Hanka.

Any NEW technical stories with regards to fabrics and materials?
We’re sticking with our trusted ones—Ultratech material, Primaloft insulation, Coats threads, and YKK zippers. This season, apply PFC-free DWR coating on the entire line, protecting the customers and the playgrounds we ride without sacrificing durability or performance. We’re also introducing Sorona insulation in select models, which is 37% plant-based, uses 30% less energy, and slashes greenhouse gas emissions by 50% compared to nylon. Responsibility matters.

Any trends that your brand is moving away from?
We’re not moving away from much. We’re keeping one bib-pant style for die-hard bib fans and still crushing it with anoraks and cargo pocket pants. The balance is key: offering a wide range of styles while keeping our focus sharp as trends come and go.

Key Products:

TERRY 3-LAYER JACKET:
A favorite among the team, crew, and fans, the Terry 3-Layer Jacket is built for epic days chasing powder. Crafted from premium Ultratech shell fabric, it boasts 20,000mm waterproofness, PFC-free DWR, and all the essential mountain-ready features. Designed for performance and durability, it’s unbeatable at € 359,95.

TERRA_taupe

MORRIS LOOSE-FIT JACKET:
The Morris is a unisex loose-fit jacket with retro vibes that pairs perfectly with Baron pants. It’s built for style and function, made from Ultratech shell fabric and a 15,000mm waterproof membrane. PFC-free DWR and a timeless design make it a standout for any rider. Available at € 229,95, it’s the go-to for on-trend shredders.

MORRIS_moonlight blue

RANGER ARCTIC CAMO:
The new Ranger Arctic Camo jacket combines style and durability at an accessible € 219,95. Made with Ultratech shell fabric and a 10/10 membrane, PFC-free DWR, it’s packed with essential snow features and reinforced with unbreakable YKK zippers and Coats threads—a fresh addition to the lineup with unbeatable tech value. The more detail, opinion, description & comment you give us, the more we can feature you.

RANGER_arctic camo