HYDROPONIC MENS STREETWEAR S/S 2025 PREVIEW
Retail Buyers Guide: Mens Streetwear S/S 2025 Retail Buyer’s Guide
Brand: Hydroponic
Interviewee: JORDI QUINTO - MARKETING
Are we noticing changes in the streetwear market this season?
THE MARKET SEEMS TO BE IN ROUGH SHAPE DUE TO MANY SHOPS CLOSING DOWN.
With inflation creeping up, are you price points also growing?
WE DO OUR BEST TO ABSORB SOME OF THE COSTS, BUT PRICES ARE INDEED GOING UP.
Are there any collaborations to look forward to?
OUR NEWEST COLLAB FOR SS25 IS A COLLECTION OF SPONGE BOB SQUARE PANTS CLOTHING, ACCESSORIES & SKATEBOARDS WITH FOCUS ON EDGY SB ILLUSTRATIONS.
STYLE/MATERIALS
What big trends are you anticipating for SS25?
LOOSE AND BOXY FITS ARE TRENDIER THAN YEARS BEFORE, SO WE INTRODUCED A FEW OF THESE.
Are you putting an effort into sustainable clothing/production with your brand?
ALL PLASTICS ARE RECYCLED, AND MOST ACCESSORIES ARE MADE FROM rpet, OR RECYCLED PLASTIC BOTTLES SO NO NEW PLASTICS ARE BEING PRODUCED.
Are you experimenting with any new fabrics/materials?
SOME OF OUR NEW SHIRTS ARE MADE FROM VISCOSE TEXTILE, WHICH IS SOFT AND LIGHTWEIGHT AND PERFECT FOR THE SUMMERTIME.
Are the boxy styles of last year remaining, or are we seeing new styles coming through?
BOXY STYLES ARE A RELATIVELY NEW TREND IN SPANISH SHOPS SO WE ARE SEEING A GROWTH IN THIS SEGMENT.
DENIM
Which trends are you pushing for in the denim segment?
OVERSIZED & LOOSE FIT ARE ALSO TRENDIER IN THE DENIM CATEGORY. OUR DUSTER / WISDOM MODELS ARE BECOMING BEST SELLERS.
Which technical and sustainable features are you adding to jeans (stretch, sustainable fabrics etc)?
STRETCH AND EXTRA BARTACKS AND TRIPLE STITCHING REINFORCEMENT IN THE AREAS MOST COMMONLY WORN OUT BY SKATEBOARDING KEEPS BEING A STAPLE FEATURE IN ALL HYDROPONIC JEANS.
Key Products:
SPONGE BOB SURF T-SHIRT:
SpongeBob SquarePants, the American animated television series created by marine science educator and animator Stephen Hillenburg in 1999, is the newest addition to the Hydroponic Official Collaboration roster, starting from the 2025 Spring / Summer Season. The Collection spans 14 Tshirts, 2 Tank Tops, 2 Shirts & 2 Boardshorts, plus Accsessories and Skateboard decks, completes, wheels and griptape.
SB002-SBSURF-1
LIZARD SHIRT:
This arty short sleeve shirt from the upcoming SS25 Collection features a regular fit with traditional top button collar, chest pocket, a print that spans the whole item, coconut buttons and a faux leather label at chest height. The ideal shirt to walk up to your favorite waterhole and sip margaritas for as long as your mind & body allow.
25049-LIZARD-1
20 RIPLEY HYBRID WALK BOARDSHORT:
The 20 inch Ripley is a UV proof walk stretch boardshort or Hybrid short pant that lets you decide what the hell you want to do without compromising any option. It’s a regular fit, low waist, 5-pocket short with 20 inch leg length (above knee), hidden zip fly & button closure and a useful water repellent coating for a lightweight and quick drying anywhere you are.
B1301-RIPLEY-1
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