I-SEA Expands to Europe with an Exclusive Distribution Partnership with Stokehouse Europe

 I-SEA, a leading eyewear name in the surf retail market in the US, is thrilled to announce its expansion into Europe. Stokehouse Europe, the European company for Vissla, Sisstrevolution, and Amuse Society has been appointed as the exclusive distributor for I- SEA’s polarized eyewear across Europe.

This strategic partnership will see I-SEA Sunglasses making its debut across the European Union, as well as Switzerland, Norway, Andorra, Canary Islands, Turkey, and Morocco.

I-SEA is known for its commitment to combining premium materials and polarization with affordable pricing, making high-quality eyewear accessible to a broad audience. The brand’s expansion into Europe underscores its dedication to growing its global footprint.

Stokehouse Europe, a key player in the European surf and outdoor retail sector, is well-positioned to manage the distribution and marketing of I-SEA’s product line in key territories, thanks to its deep understanding of the market and strong relationships with retail partners.

Derek O’Neill, President of Stokehouse Europe said “We are both proud and excited to take on this opportunity in Europe. The market in eyewear has changed a lot in the last few years and I-SEA has been a standout brand in the USA. We have already placed some test product in some great stores in France Spain and Holland in the last few weeks, with almost all models in the key 39 and 49 Euro retail price range, and the sales have been instant with great feedback so we know the opening is wide. We look forward to working with our strong account base and beyond in Europe both now and with a broader style offer from March 25 and beyond.”

Joey Santley, Founder & CEO of I-SEA said “We are incredibly excited to bring I-SEA to Europe through our partnership with Stokehouse Europe. This expansion represents a significant milestone in our mission to make high-quality, affordable eyewear accessible on a global scale. Our commitment to premium materials at an affordable price has resonated strongly with our customers in the US, and we are confident that our European customers will appreciate the same blend of style, performance, and value. We are thrilled to partner with Derek and his team – their ability to effectively manage distribution and leverage their strong retail relationships will be crucial as we introduce I-SEA to new customers across Europe.”

For more information on I-SEA Sunglasses and its expansion into Europe, please visit I-SEA.com or contact: [email protected]

Founded and headquartered in San Clemente, CA, I-SEA is family owned and operated and is one of the leading premium eyewear brands in the surf & boutique channel. I-SEA handcrafts exclusive, limited-batch sunglasses with polarized & 100% UV Protected lenses