Indiana Paddle & Surf S/S 2024 SUP
Retail Buyers Guide: SUP S/S 2024 Retail Buyer’s Guide
Brand: Indiana
Interviewee: Co-Founder & CEO
How are you dealing with the overstock issue this summer?
We had to give discounts B2B and B2C and offered a 25% Summer Sale Discount on Top.
As the sport grows up, do you notice a trend for customers to lean towards more evolved products? (allround > touring or other specific use)
Not really.
Indiana_8’6_Wave_Carbon
The shipping costs are back to normal, what about materials? Can you tell whether pricepoints will be maintained, reduced?
Our prices will drop around 30% for 2024.
Single or double skin, fusion, welded, cross-stitched, multiple chambers… Technologies and constructions are still very opaque for the average Joe, thus benefiting to the no-name brands with cool graphics or colors. How can we solve this?
We stick to our well proofed Pre-Laminated Double-Layer constructions with knitted and woven Dropstitch.
Indiana_12’6_Touring_S_Carbon_Wood
Inflatables: Which new technologies & models are you implementing in SS24?
We offer the Indiana Touring Inflatable 14’0 S. This board is faster thanks to its width of 28’’.
Hardboards: Which new technologies & models are you implementing in SS24?
We offer 3 new Wave SUPs from 100-160 Liters Volume and 3 new Touring Boards with improved shapes. Technology remain the same with EPS core and Carbon Sandwich.
What kind of support do you offer for retailers? (pre-orders sales terms, in-season restocking, demos…)
We offer interesting drop shipping conditions, an EU and CH Warehouse and very fair prices for demo-products. No need to take stock for the B2B-Partners.
Indiana_14’0_S_Inflatable
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