IRIEDAILY MENS STREETWEAR S/S 2025 PREVIEW

Retail Buyers Guide: Mens Streetwear S/S 2025 Retail Buyer’s Guide
Brand: Iriedaily
Interviewee: DENISE GRAFF – Brand Marketing Manager

With inflation creeping up, are you price points also growing?
We already had the big price jumps in 2022 due to cotton shortages caused by crop failures, the general global situation due to the pandemic, delivery difficulties and more expensive delivery costs due to the closure of the Suez Canal, among other things. We could currently keep prices fairly stable even with inflation.

What are your stories/ collection themes for SS25?
IRIEDAILY Spring/Summer 2025 – Refined Classics: “Refined Classics” is the keyword for the IRIEDAILY Spring/Summer 2025 collection. This collection harmoniously combines iconic streetwear styles with contemporary design, as well as sustainable and high-quality materials. The current color palette ranges from summery earth tones to matte greens, purples, and blues, creating a balanced image with exciting color combinations. The current “Relaxed Fit” trend remains the dominant silhouette of the modern streetwear look for Spring/Summer 2025. To achieve an authentic streetwear feel, heavier cotton materials are a must for T-shirts and sweatshirts! A special new material is a 3D jersey, which has been used, for example, in the Enzo Hoodie and the Bondie Hooded Jacket. This material subtly reminds us of the era of the old “neoprene” hoodies. Today, it is a much lighter material and feels particularly soft. No streetwear collection is complete without graphic T-shirts! In addition to our trusted illustrators GoodMood and Huffo, we have also brought on board Aley Wild and Jiro Bevis. Aley Wild is a graphic designer from Sydney with a distinctive style and sense of humor, as seen in the artwork “Disco By Day – Döner By Night,” which perfectly interprets Berlin’s nightlife. London-based illustrator Jiro Bevis, on the other hand, brings a contemporary look to the T-shirt collection with his vibrant and eclectic style. An expanded and varied program of jackets and pants for men and women also awaits you. And as this is a summer collection, dresses and shorts are of course also included. These categories contain some new styles that are worth taking a closer look at.

Are there any collaborations to look forward to?
No streetwear collection is complete without graphic T-shirts! In addition to our trusted illustrators GoodMood and Huffo, we have also brought on board Aley Wild and Jiro Bevis. Aley Wild is a graphic designer from Sydney with a distinctive style and sense of humor, as seen in the artwork “Disco By Day – Döner By Night,” which perfectly interprets Berlin’s nightlife. London-based illustrator Jiro Bevis, on the other hand, brings a contemporary look to the T-shirt collection with his vibrant and eclectic style.

What big trends are you anticipating for SS25?
The current “Relaxed Fit” trend remains the dominant silhouette of the modern streetwear look for Spring/Summer 2025. To achieve an authentic streetwear feel, heavier cotton materials are a must for T-shirts and sweatshirts!

Are you putting an effort into sustainable clothing/production with your brand?
IRIEDAILY has been focusing on sustainable materials for years and of course continues to pursue the strategy of working and producing in a way that conserves resources. Not only that, but through our membership of the Fair War Foundation, we also focus on fair and safe working conditions in the textile processing industry. After all, this is also part of a company’s sustainable and responsible trade.

Are you experimenting with any new fabrics/materials?
A special new material is a 3D jersey, which has been used, for example, in the Enzo Hoodie and the Bondie Hooded Jacket. This material subtly reminds us of the era of the old “neoprene” hoodies. Today, it is a much lighter material and feels particularly soft.

Which trends are you pushing for in the denim segment?
We started reintroducing denim to the collection last season and are continuing to do so for summer 2025. The Nanolo Pant is made from 100% organic cotton and is available in the trendy denim wash light “Vintage Wash” and black.

Key Products:

Bad Boi T-Shirt:

Bad Boi T-Shirt [black]

Resort SSL Shirt:

Resort SSL Shirt

Nanolo Shirt Jacket:

Nanolo Shirt Jacket [sage]