Jacket Required London Preview: July 25-26, 2018

This year nearly 250 brands will be present at the Old Truman Brewery exhibiting their spring/summer 2019 collections as Jacket Required continues to be a key stop in the European men’s and women’s wear trade calendar. Brands for the casualwear, tailoring, sportswear, streetwear, denim, footwear, accessories and lifestyle markets all come together in the vibrant East End of London. Read on for our detailed preview of this key apparel trade show, taking place July 25-26, 2018.

Photo: SOURCE Magazine, HMT

For July the show has reworked its floorplan in order to accommodate more brands in fewer individual rooms. This will allow easier navigation for visitors, offer stronger positions to those exhibitors with a rich heritage in classic street, skate, surf, outdoor and action sports; and provides the most relevant locations for the increasing number of collaborative collections, such as Sweet Sktbs x Ali Boulala and Element x Griffin Studio, who are looking to attract the more fashion-led retailer. For SS19 Jacket Required will continue with its womenswear edit that was introduced last year to support the growth of casual clothing and sophisticated streetwear for women.

New brands joining the womenswear offering include sustainable Danish brands Tretorn and Colorful Standard. Also new this season, Jacket Required will shine a spotlight on the growing emphasis and importance placed on sustainability within the fashion sector with ‘In Talks With’. This is a key speaker/panel discussion to provide insight into sustainability and corporate responsibility and give industry leaders a platform from which to share knowledge with retailers, press and consumers about best practice. Returning favourites to the show include DC, Dickies, Edwin, Element, Herschel, Porter-Yoshida, Quiksilver, Red Wing Heritage, Sandqvist, Santa Cruz, Teva, Fjallraven, Saax Underwear, Sweet Skateboards and Thunders Apparel. New brands of interest in the mix include Edmmond (men’s clothing), Howies (men’s clothing), Litoral, Lil’ Brims (unisex headwear), Millican (unisex accessories, sustainable), Mocha Salt (Australian premium men’s swim), Saint James (men’s clothing, sustainable), Yes On Life (clothing launch by Yes Snowboards) and the Craghoppers Archive Collection.

On the Wednesday, Jacket Required are presenting the Sportswear International Sustainability Panel with Fjällräven, G-Star RAW, Kings of Indigo, Sandqvist and Tretorn. Hosted by Maria Cristina Pavarini, Senior Features Editor, Sportswear International the panel looks to shine a spotlight on the growing emphasis and importance placed on sustainability within the fashion sector. The open panel will look at embracing the change in how industry approaches developing, selling, and consuming fashion, and create a fairer, more ethical environment.

Jacket Required are also partnering with Luke McLean, owner of Kill Me Now gallery, to present a collection of his own works along with locally and globally sourced pieces from artists such as Hayden Kays, Le Gun, David Shillinglaw, Babak Ganjei, Pure Evil, Linocutboy, Will Sweeney and Heretic Spectral Nation. Pop Artist and Psychedelic Illustrator Luke McLean continues to evolve as a creative force with an increasing level of recognition within the worlds of art and fashion, this year seeing the opening of his own gallery space in Margate, Kent.

Illustrator Luke McLean

In a dedicated exhibition space accessed from 4 Dray Walk, The Old Truman Brewery – the selection of prints, canvasses, t-shirts and ceramics will be on show to both buyers and the public during the Jacket Required July 2018 dateline, with all artwork available for purchase.

Illustrator Luke McLean

Opening hours for the trade show are Wednesday 10am-7pm and Thursday 10am-5pm and if you’re driving to the show there are two car parks available within The Old Truman Brewery on Brick Lane and Grey Eagle Street. Otherwise Shoreditch High Street, Liverpool Street Station, Aldgate East Station and Old Street Station are all within walking distance. So if you’re a retailer on the lookout for what’s hot in men’s and women’s wear you know where you need to be. See you in London.

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