Jones Introduce Their First Range Of Snowboard Bindings
Jones Snowboards introduce their first range of snowboard bindings, the Apollo, a high powered free ride binding and the Mercury, a dynamic all mountain binding. Both bindings feature Jones’ NOW Skate Tech technology designed to increases board control and decreases board chatter.
Bindings are the critical link between your body and your board. The perfect binding hugs your boot with no pressure points and transfers every movement to your edges with maximum efficiency. New for 2019, we are thrilled to introduce two new Jones bindings that deliver such unmatched comfort and response – the Apollo and the Mercury.
The Apollo is a high powered freeride binding built for riders who need maximum response in technical terrain. The Mercury is a dynamic all-mountain binding designed for all-terrain riders who slash up the whole mountain. At the heart of both models is the NOW Skate Tech system. NOW Skate Tech technology increases board control, decreases board chatter and let’s you ride with more power and less foot fatigue.
The NOW Skate Tech system transfers energy input to the edges using a pivoting lever point between the baseplate and binding.
‘When I first tried NOW prototype bindings, I tested them against the leading traditional binding on two identical boards with the same tune, same stance. I instantly felt the difference: more control, less chatter, less foot pain. Once I felt the power of NOW, there was no going back.’
— Jeremy Jones
The unmatched performance of NOW Skate Tech bindings comes from the dynamic design of the baseplate. Traditional bindings lose energy when the rigid baseplate flexes and bends unevenly against the mounting disc. The energy loss forces you to crank your straps tighter and ride with more forward lean to gain the same control. Uneven pressure and tight straps also lead to more foot pain.
NOW Skate Tech transfers energy input evenly from the straps to the board edges by pivoting the baseplate on a post that holds the mounting disc. The baseplate is also cushioned by rubber bushings that absorb chatter. By adding this dynamic suspension to the baseplate, the middle of your board flexes more uniformly and your feet stay more relaxed because the bindings transfer power to the board with less work.
