Jones Womens Outerwear 2024/25 Preview
Retail Buyers Guide: Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand: JONES
Interviewee: Heida Birgisdottir
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
We’re excited to add the Dark Start Recycled Hoodie to the women’s collection for 24/25. The Dark Start is a highly breathable, super-stretchy, synthetic mid-layer that’s perfect for high output adventures and wet climates. It’s made with 100% recycled face fabric and 100% recycled synthetic Air Flake insulation that retains its warmth even when wet.
What new colours / prints are you introducing
We are using more solid colorways with fabric blocking and toned colors with less contrast. We also have more bright colors in our 3L styles than previous seasons, important for visibility in the backcountry.
What are your top marketing stories for 2024/25?
Our top women’s outerwear marketing stories will be the debut of the new Women’s Dark Start Hoodie and the diverse performance and fresh look of our Women’s Shralpinist Stretch outerwear.
KEY PRODUCTS
MTN Surf Recycled Bibs
The MTN Surf Recycled Bibs are super comfortable and functional 2L bibs made with a body mapped 100% recycled fabric layout that you can live in all season. The bibs are lined with 100% recycled stretch polyester and offer the perfect balance of mobility, breathability and protection so you’re ready to shred, hike or tweak tricks in any weather.
MTN Surf Recycled Bibs
Dark Start Recycled Hoodie
The Dark Start Recycled Hoodie is a technical insulation layer made from 100% recycled fabric and 100% recycled synthetic insulation that retains its warmth even when wet. This stretchy and super breathable jacket is designed to keep you dry and warm when moving fast in the mountains and is perfect for layering under a shell jacket or wearing as an outer layer.
Dark Start Recycled Hoodie
Shralpinist Stretch jacket
The Shralpinist Stretch Jacket is a fully featured 3L jacket built for adventures that demand a storm proof shell that’s as comfortable as it is functional. Made out of 100% recycled 4-way stretch 30K/30K fabric, the Shralpinist Stretch balances performance, comfort and sustainability to create the ultimate jacket for dawn-to-dark tours or bell-to-bell lift lapping.
Shralpinist Stretch Jacket
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