Korua Snowboards 2024/25 Preview
Retail Buyers Guide: Snowboards FW24/25 Retail Buyer’s Guide
Brand: Korua
Interviewee: Korua Marketing
OVERALL
How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
Business chases snow. Wintersports facing ecological & political challenges in DACH markets
Korua Transition Finder
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
Price increase goes along with increased value products for core consumers.
Also we are shifting focus to sustainability in manufacturing processes which is driving prices.
Korua Cafe Racer
Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
Both are important for us
After last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?
Focus on core consumers
Korua Dart
SNOWBOARD SPECIFIC
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 24/25 range?
We keep our lines steady as they carry over. Improvements in detail are kept under the radar. For bigger innovations we have our concept boards where snow surfers with shifting bindings are in focus.
Anything new concerning sustainability and related product or construction you would like to highlight?
We are making small steps: ecological resins, certified woods, keep graphics simple, especially avoid waste in materials and we are testing ecological sinterbase materials.
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