L1 2022/23 Mens Snow Outerwear Preview
Retail Buyers Guide: Mens Snow Outerwear 2022/23 Retail Buyer’s Guide
Brand: L1
Interviewee: Jon Kooley, Designer
Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you have made, and how you came to these decisions.
Like everyone the impact of the pandemic was uncertain at best. The fortunate thing in a very scary and unfortunate situation was the need for people get outside and participate in so many outdoor activities, including snowboarding. I would say the influx of new consumers in our sport has really made us look at our product offering through an inclusive and accessible lens.
What is the overall theme behind your FW 22/23 outerwear range? From which big trends do you take your inspiration? Our overall theme for the season was Aftermath. Rooted in the idea of life coming out of the pandemic and the emotional connection with humans and nature. I would say our trend inspiration is still inspired by classic military and vintage workwear silhouettes with a bit of a contemporary take.
What new fits / silhouettes are coming out in FW 22/23? What pant and jacket styles are most important in your range?
I would say our oversized fits are becoming increasingly more important as far as how we broaden our offering and cater to a deeper consumer base. We’re also seeing an increased need for a wider selection in bibs and more price accessible styles.
What new colours / prints are you introducing?
For this new collection we created a tie-dye camo that blurs the line between fun and familiar. On the color side of things, we’ve always stayed fairly true to a earthy neutral palette with a seasonal tertiary fringe or trend color that complements the neutrals but brings the line to life. This season we picked a synthetic blue color that to me emulates the look of blacklight, we’re calling it Ultraviolet.
Any *NEW* technical stories with regards to fabrics and materials?
Our primarily focus was the continuation in transitioning our fabrics into more recycled and sustainable fabric options.
Any trends that your brand is moving away from?
I would say we are moving away from extremely tight-fitting pants and exploring more tailored, relaxed and oversized silhouettes.
Outerwear Best Sellers/Hero products
Ventura Jacket – Evolving and blending our take on trend-driven outdoor utility with modern, sporty oversized aesthetic.
Venture jacket
Ventura Pant – Evolving and blending our take on trend-driven outdoor utility with modern, sporty oversized aesthetic. The Ventura Pant and Jacket are designed to be worn together as a kit.
Axial
Aftershock Bib – The Aftershock bib is a new addition to the Aftershock franchise. Staying true to the intention of its predecessor as a bib alternative to the aftershock pant.
Aftershock
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