L1 Mens Outerwear 2024/25 Preview
Retail Buyers Guide: Mens Outerwear FW24/25 Retail Buyer’s Guide
Brand: L1
Interviewee: Marketing L1
What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
Our idea is simple. Snowboarding outerwear designed by snowboarders for snowboarders. Designed and Inspired by the team. Making sure people can get the baggy poant they want that fits true to sizer has been a big focus on this new line. People no longer need to get XXL pants with a small jacket to get the fit and look they want.
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
We put a premium on our fits. This has been a brand ethos since the beginning. Our Americana line is work wear inspired with Loose Fit. The Ventura has been updated with an oversized fit that matcheds up with the Rankin collection. We are also introducing the brand new 3-layer shell called the Filmore Jacket featuring shorter boxy fit that people want.
Americana Jacket and Americana Pant
What new colours / prints are you introducing?
We have our own Camo color way that was designed in house.
Any *NEW* technical stories with regards to fabrics and materials?
We continue to find new ways to use as much recycled products as possible. With the goal in the future for 100% of the line being from recycled materials.
Rankin Jacket and Rankin Pant
Any trends that your brand is moving away from?
Each fit has It’s purpose and person. The popularity of the skinny pant has dwindled but it still has a consumer that wants it.
What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
Rankin Capsule, Americana Capsule, Genderless/Unisex Axial Capsule, Genderless/Unisex Ventura Capsule, Filmore Jacket
Filmore Jacket Dixon Cargo
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