LIQUID FORCE FOIL S/S 2025 PREVIEW

Retail Buyers Guide: Foil S/S 2025 Retail Buyer’s Guide
Brand: Liquid Force
Interviewee: Nathan Dodds – International Sales Manager

What sport is driving the most demand at the moment (kite, wind, wing, surf…) and why?
LiquidForce has been relentlessly innovating wake products since day one and this commitment of pushing what is possible continues with our Wake Foil line. The sport of wake foiling has been demanding more and more development each year to keep up with what riders require. We are also seeing more of our LF customers are demanding foils systems that can easily transion into Wing and Surf foils so this has been a big focus for 2025 with our new systems keeping their Wake DNA while excelling in a varity of enviroments.

Which of your 2024 foil set ups have sold best and why?
For 2024 our biggest seller was our entry foil system the Launch Foil 120 Kit. The launch is our easiest system to get people into Wake Foiling. Our design focus is a stable and predictable lift profile that complements the rider as they develop.

What are the main trends in foil construction, materials and design?
The main focus for most foil brands out there is stiffness across the entire system. A lot of this stiffness is from the construction of the foil itself and by minimising connection points and hardware in our new 2025 FuseLock system we have built our stiffest foil to date.

What are the highlights of your 2025 foil offer?
Our new Stratus and Horizon Fuselock systems are the big highlight for 2025 with a totally new redesign. We have taken our years in Wake as well as our time in ocean sports like Kite, Wing and Surf to produce our stiffest, simplest and lightest foil system ever!

Which of your 2024 foilboard set ups have sold best and why?
Our Nebula is a big fan favourite with its super easy to use profile that can be enjoyed from your first day on the wake to more experienced riders slashing aggressive carves.

What are the main trends in Foilboard construction, materials and design?
As wake foilers progress and aireals are getting higher, we saw a need for boards with slightly more volume to assist with landing and pops up. This is where our new X foil board comes in!

What are the highlights of your 2025 foilboard offer?
For 2025 we have two highlights. Firstly, our brand new X which is designed to be bomb-proof, light weight and pop straight back up to foil after landing your biggest airs. Our very popular Nebula has also had a facelift to make the best all-round wakefoil board, even better.

How have you implemented sustainability in your production and shipping processes?
Both the new X and Nebula are manufactured at our Fair Trade USA certified Solar Power Fun Factory in Dubai. By harnessing the powerful sun in the region of Dubai, our entire manufacturing process is carried out using only solar energy.

How will you support retailers to sell your 2025 products?
A greater commitment to LF foil marketing will be seen in 2025 with bespoke advertising assets and evergreen campaigns being distributed throughout the year. Pricing has also been a big thing for us this year with the focus on value to allow distributors, dealers and customers to experience our products at a fair price. We are very proud of our international distribution and dealership partners and hope to further build on solid relationships in 2025 through open communication and on-the-ground events.

What order and delivery model are you offering your retailers?
The focus for 2025 has been to overcome industry challenges of the past and offer distributors and dealers products on time and at the highest value. For more details or if any dealers are looking to take on LF, they should reach out to their national distributor via our website or if any distribution partners would like to have a conversation I would love to hear from you.

Key Products:

X Foil Board:
Taking foiling to new heights! Designed to push the limits of what is possible behind a boat. With an increased volume and base profile the X is catch-free to pop you straight back on foil after your biggest airs. Not only is the X a performance wake foil board but also a charger in ocean swells giving rider 2-4-1!

X 4’0 Top

Stratus “Fuse Lock” Foil:
Introducing the new Stratus foil kit with our all-new foil system, FuseLock. With minimal connection points and hardware, the FuseLock is our stiffest and easiest-to-use system to date. The Stratus MA front wing is designed to maximise lift over a smaller surface for control, response and endless drive.

Stratus 725 Kit Hero

Horizon “Fuse Lock” Foil:
Our Horizon foils have had a major overhaul with the introduction of the FuseLock system. The front wing profile of the new 2025 Horizon line keeps the DNA of the original and trusted front wings of the previous model but with adjustments to make them more stable, controllable and with even more glide. The best just got better!

Horizon 1200 Kit Hero