Lost S/S 2022 Boardshorts Preview
Retail Buyers Guide: Boardshorts S/S 2022 Retail Buyer’s Guide
Brand: LOST
Interviewee: Freddie Sipowicz, President and Jonathan Gilbert, CEO Europe
Has the COVID related surfing boom affected the Boardshorts category specifically?
We have seen growth across all Categories but Boardshorts are always strong.
Delays from the manufacturers, shipment costs on the rise… These are common sequels from the pandemic : How did you handle this odd situation? (relocation of production, carryovers…)
Shipping challenges were more of a problem than manufacturing delays.
What are the design trends in the shorts category? A do-it all boardshort? A quiver of all sorts (boardshort, walkshort and beachshort)?
Our SS22 range incorporates 17,18 & 19 Inch technical Boardshorts with 4 way stretch in a variety of washes in contemporary plain and printed fabrics reflective of the Lost Ethos. Our E -Waist and Hybrid Category continue to grow with strong demand.
Deathwish Boardshort, Chaos Wash
As far as influences and silhouettes, where are we heading in S/S 2022?
Tye dyes and Ice washes. Strong optimistic colours in plain and all overprints.
What is the sweetspot for boardshorts pricing?
€54.99-59.99
What colours/patterns are to be expected in SS22?
Pacific blues Tie dyes and Ice washes. Strong optimistic colours in plain and all overprints.
Session Boardshort, Vertical Dye
Key Products:
Deathwish Pocket 17 ‘’ Boardshort Pacific blue
4-way Polyester/Spandex Performance stretch fabric with durable water repellent coating. Characteristics include comfort mega suede interior waistband, Front tie closure with Velcro incorporating round drawcord with rubber dipped tips, rear button pocket and front side pockets.
Session 18 Boardshort Vertical Military
4-way Polyester/Spandex Performance stretch fabric with durable water repellent coating. Characteristics include Front tie closure with Velcro incorporating round drawcord with rubber dipped tips, Zipped Side pocket.
Velcro and anti-rash welded inseam and hem, side welded zipper pocket and interior side pocket key leash.
Hydra 18’’ Boardshort _ Black with Grey
4-way Polyester/Spandex Performance stretch fabric with durable water repellent coating. Characteristics include Front tie closure with Velcro, and anti-rash welded inseam and hem, side welded zipper pocket and interior side pocket key leash.
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