LOUBSOL SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Loubsol
Interviewee: Carole Dong, Marketing
Which goggles sold best in the winter 2023/2024 and why?
Our best seller was the LS3 Standard, the version of LS3 with the thin minimalist frame. The LS3 has always been successful because it’s a super clean design available in a great combination of variations, a fit matching a very wide array of faces, and a very agressive price point for goggles of this quality.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
We are definitely seeing smaller orders from lower altitude resorts, but we are still expanding in high altitude areas so even if it’s a concern, so far we’re doing ok.
What are the highlights in frame construction and materials of your 2025/26 collection?
We are launching a new OTG frame inspired by MX and rounder thicker frames from the 2000’s.
What are the highlights in lens technology in your 2025/26 goggle collection?
We are very excited to announce a new category 0 to 4 photochromic lens. You’re the first ones to know. We’re not the first brand pushing this technology further, but we always have been a big advocate of photochromic lenses so it was an obvious step to take for Loubsol. We’re very happy about how it turned out and we strongly believe this is one of the best lenses on the market. Everybody needs to try one on a short December day when you go from super bright sun to near night when lifts close.
What colours, prints or patterns are you featuring in your 2025/26 collection?
Some slightly crazier stuff with a sprinkle of psychedelic patterns and bright colours. Our design studio also took a deep dive into jacquard weaving to be able to add interesting textures to minimalist straps.
Which goggles from your 2025/2026 collection do you expect the most growth from and why?
The more technical products without a doubt. The features we keep pushing into goggles like LS7, LS5 or LS3 go above and beyond what most of our competitors do for higher price points than us. More and more snowboarders and skiers notice, and we have seen sales go up in this product category for several seasons.
How are you implementing sustainability in your products and production processes?
All our goggles are born in the Alps, design and production are split between the French side near Les Arcs and the Italian side on the Lake Maggiore banks. That’s a 3 hours trip on a Vespa (or on a Peugeot 103, depending from which side you come from). It means we don’t need any plane or boat delivery, pretty much everything is made and sold in Europe. Like many of our competitors, we also choose sustainable frames or packaging, and other easier-to-promote actions, but all in all I think our biggest impact is generated by recentering our production.
How are you helping retailers to sell this category?
Web and magazine ads, tradeshows and other snowboarding or skiing events, team, social media, and as always, a cool cardboard packaging which helps people visualize the products without taking the goggle out of its box. Some of us worked in ski and board shops, we know it’s a pain to re-pack all goggles neatly twice a day.
Key Products:
LS7 Frameless:
ls7.lsxaa
LS5 Frameless:
ls5 party crasher
LS3 Frameless:
ls3 frameless billboard
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