Marquee Brands Partners with All Sport to Expand Dakine’s European Distribution and Growth

Dakine, the global active outdoor brand, has announced a partnership with All Sport, the premier sporting goods distributor, to further the brand’s rapid growth in the European market.

This strategic alliance will bolster Dakine’s retail presence across the region, ensuring top-tier service and fulfillment for key retailers and e-commerce platforms. Marquee Brands, the global brand accelerator and owner of Dakine and 18 other world-renowned brands, looks to All Sport’s established network and market expertise to streamline Dakine’s operations across multiple retail channels, enhancing both in-store and online availability of the brand’s premium product assortment including, backpacks, gloves and accessories.

Dakine was founded in 1979 in Hawaii and continues to build gear made to last through multiple seasons of use with materials that reduce impact on the environment including renowned outerwear, backpacks, travel bags, accessories and apparel for active outdoor enthusiasts.

“The partnership with All Sport marks an exciting chapter for Dakine as we continue to scale our European operations,” said Peter Maule, Marquee Brands’, Executive Vice President and General Manager, Active & Outdoor Brands.  “All Sport’s unparalleled distribution capabilities and deep-rooted industry relationships make them the ideal partner to elevate Dakine’s presence in the EU.”

All Sport, renowned for its expertise in sporting goods distribution and extensive retail relationships, will provide Dakine with a state-of-the-art logistics and fulfillment network, allowing the brand to meet increasing demand across Europe with greater efficiency.  All Sports built a state-of-the-art office/warehousing facility that will allow seamless and efficient distribution and DTC fulfilment with a grand opening expected Q1/Q2 2026. Dakine joins Nike, Jordan and Speedo, in All Sport’s portfolio. The brand continues to have strong distribution with established distributors with Boardriders Japan, Quiksilver Taiwan, Topanga-ANZ, and new partnership with Sportax for UK distribution and DTC.

“Dakine is a timeless brand with a strong global presence, and we are thrilled to be Dakine’s distribution partner in Europe,” said Kristof De Maeyer, Chief Operating Officer at All Sport. “We will bring a new level of service, accessibility and growth to Dakine’s retail partners and customers across the region.”

With this partnership, Dakine is poised to solidify its position as a leading global outdoor brand, bringing its heritage of innovation and performance-driven gear to even more adventure enthusiasts. For more information about Dakine, please visit Dakine.com.