Mindless 2023 S/S Longboards Preview
Retail Buyers Guide: Longboards S/S 2023 Retail Buyer’s Guide
Brand: Mindless Longboards
Interviewee: Andy King
How is the current longboard market?
Slow and steady.
Mindless Maverick IV Floral
Are overstocking issues still affecting sales?
We like many are in the situation of overstock holding back our new products.
Unfortunately, Some distributors / shops want our products but they’re either on buying freeze or are jam packed with presales products that have been forced into their hands. We still feel the demand is there and retailers will remember who forced the stock on them.
What will you be focusing most on for SS23?
Marketing and improving our brand identify.
Mindless Maverick IV Floral
What are your collection themes for SS23 and what stories are you most proud of?
We have many cool products lined up and ready, it’s unclear when the market will turn, we are hopeful for Summer 2023
Mindless Core Dancer Red Gum
Is sustainability a focus for this year? If so, how?
Improving sustainability is a constant project for us, we’re aiming to remove all plastic bags from production by end of 2023
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