Nidecker Splitboarding 2024/25 Preview
Retail Buyers Guide: Splitboarding 2024/25 Retail Buyer’s Guide
Brand: Nidecker
Interviewee: Antoine Floquet – Product Line Manager
Carry-over was a hot topic for 23/24 boards. Where did your brand sit on the matter and has this changed for 24/25?
Nothing “splitboard specific” for us, please see answer from the “snowboard” survey.
The bricks and mortar model is changing rapidly. How are you working with retailers and your ecommerce channel to ensure as little conflict as possible?
Nothing “splitboard specific” for us, please see answer from the “snowboard” survey.
What’s your company doing to improve its carbon footprint/eco consciousness?
Nothing “splitboard specific” for us, please see answer from the “snowboard” survey.
Are you using any new materials in your hardware for 24/25? If so, what, and why?
We introduce a new splitboard in our collection. It took us years to do for the only reason we didn’t want to introduce an extra split, but really ad something unique out there. Which we achieved with the Escape Split. It’s a performant & versatile allmountain splitboard featuring our Master Core boosted with Pop Carbon, N-7000 base and Karakoram Ultraclips 2.0 for ultimate lock precision, all together at a very affordable price. It comes with a real premium finish : flush base tip to tail, no bolted clips, tail clip aluminum plate and bulletproof absorbnid top sheet. To make your life even easier we’ve developed precut skins with an easy lock system.
Any big advancements in functionality? Skinning, transitions, etc, as well as riding?
Thanks to the Karakoram Ultraclip 2.0, clipping board altogether can’t be any safer and easier.
Escape Split
Prices: Which area of the market do you primarily cater to, price-wise? Has this changed at all in recent times, or is it pretty consistent?
We introduce a single model at the highest quality for the most affordable cost available. We aim the rider who’s looking for a modern premium split as a first buy or not.
Please tell us about the dominant visual themes in your 24/25 gear, including any interesting artist collabs you have lined up.
Our Escape Split’s graphic concept is technically made of parametric pattern and gradient that let you see its core and carbon stringer inside.
Most brands tell us that selling in store is really important for splitboard gear, as it’s where you can get good advice. Can this be maintained post-COVID, or will you be looking to find more customers online?
Sure we push our customer to get the most information as they can and before making this kind of buy. We feel as our responsibility everyone buying a splitboard to fully understand the risks of going out of tracks first, and second to feel trained and confident about how to use the gear.
What are your three biggest European markets for splitboard hardware?
Swiss, France, Germany-Austria are the euro top buyers for sure, specially past season where most of the resort shut close. We feel the trend is going on this season, let’s see how it’ll in the close future.
Key products
Escape Split : Based on the Escape’s new shape, it’ll handle anything the off-piste can throw at you, from mellow spring touring days to handling steep and deep spice. But it goes further than that, this is our vision of a splitboard: quality design and materials at an affordable price, making the whole mountain accessible for all people.
Escape Split
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