NITRO LIFESTYLE BACKPACKS S/S 2025 PREVIEW

Retail Buyers Guide: Lifestyle Backbacks S/S 2025 Retail Buyer’s Guide
Brand: Nitro
Interviewee: Philip Haendeler, Head of Sales Germany

What are the main current trends in the lifestyle backpack market?
We’ve observed that our customers are looking for more specialized backpacks that perfectly match their hobbies and daily activities. Key aspects such as sustainability, materials, and technical features in construction are also important. Additionally, backpacks are becoming more popular among women, highlighting the need for more women-specific designs.

What were your best sellers in SS24?
In addition to our strong school collection featuring the “Chase” and “Stash” models, our “Nikuro Traveler” with the removable packing cube has seen significant growth, especially in the limited edition “FFF” colorway. The “Mojo,” designed specifically for women and offering multiple carrying options, has also performed well this summer. It includes a seat cushion for colder days.

How are you segmenting your SS25 lifestyle backpack collection and what are the price points?
We’re introducing a new colorway, “Graphite,” across almost the entire line. We’re also launching a brand-new model in the school segment called “Future Hero.” This backpack combines the best features of our school bags, including an updated back panel, ample organizational space, and a separate laptop pocket. We’re starting with eight colorways.

Which style(s) do you expect to grow the most in SS25?
We expect significant growth in the Daypacker Two, Nikuro Traveler, Future Hero (launching in March 2025), and the Splitpack in the waxed lizard colorway.

What materials are you using in your SS25 collection?
The new “Graphite” colorway features P/600D 82T material (Polyester; WR_C0; COAL-PU). All materials are bluesign and OEKO-TEX® STANDARD 100 approved.

What silhouettes are you featuring in your SS25 collection? Any construction techniques you’d like to highlight?
Our SS25 collection is less focused on technical bags. Our updated Mountain Packs, including the “Rover,” “Slash 25 Pro,” and “Splitpack,” are already featured in FW24. We’re offering the “waxed lizard” colorway, a light brown shade with a waxed finish, which we expect to sell well not only during the winter season but also throughout SS25 for biking, hiking, and other summer activities.

What colors and prints are you featuring in your SS25 collection?
We’re featuring the “Graphite” colorway, which is a calm blend of two different greys. Additionally, we’re offering a girls’ design with our well-known “dead flower” print combined with a darker rosé.

What marketing stories do you have in your SS25 collection?
We’re proud to introduce a 600ml stainless steel water bottle with an included water filter. The certified filter can clean up to 600L of non-drinking water and is replaceable. This allows users to refill their water bottles from rivers, lakes, or even poor-quality tap water in larger cities, ensuring safe drinking water. We’ll offer special selected Mountain Packs bundled with this bottle, saving customers €30 per bundle. We’re also partnering with POSCA, known for their paint markers popular among artists and creative hobbyists. We’re planning several events where artists will paint our backpacks. Additionally, we’ll offer customers four colors of the markers to create added value when they purchase a Nitro backpack. There might even be a limited edition NITRO x POSCA backpack. Stay tuned!

Key Products:

Daypacker two new colorway “Peace X Love X Nitro” / short: PLN
This timeless cult classic is perfect for anyone looking for a backpack they can use every day. Whether you’re heading to work, to school or off on your travels, the various different compartments of this backpack are all quick and easy to access, while the special padded section keeps your laptop well protected. The ergonomically designed, adjustable shoulder straps and the breathable back panel ensure that this backpack is very comfortable to wear, even for long periods.

Details:

Size (W x H x D): 30 x 46 x 18 cm
Volume: 32 l
Weight: 900 g
Material: 100% recycled polyester / 100% polyethylene foam (padding)
Colour: Peace x Love x Nitro (PLN)

Features

bluesign® approved*
Main compartment with zip on cover flap
Carry handle on the top
Front zip pocket
Two side zipped pockets with key clip and organiser
Comfortable ergonomic shoulder straps, adjustable
Adjustable chest strap
Breathable and ergonomically shaped back element
Fleece-lined pocket for sunglasses and smartphone
Pockets for cables and chargersPadded laptop compartment for devices up to 15.6″ / 39.6 cm

PLN_DAYPACKER-TWO-2

Splitpack in new colorway “waxed lizard”:
This backpack has been specially designed for fans of backcountry splitboarding. It is minimalistic yet multifunctional. Thanks to its rolltop closure, the volume of the main compartment can be adjusted from 22 to 30 litres. The large double zip on the back gives you quick access to your belongings no matter where they are in the backpack. The backpack also features a board and ski carry system, an external ski pole attachment system, a backcountry gear pocket, a fleece-lined goggle pocket and is compatible with drinking systems and protectors.

Details

Size (W x H x D): 32 x 53 x 21 cm
Volume: 30 l
Weight: 920 g
Material: 100% recycled polyester
Colour: Waxed Lizard

Features

Snowboard and ski carry system
Avalanche safety gear pockets
External water bottle pocket
Mesh helmet compartment
Multiple gear loops
External ski pole attachment system
Ice-axe loops
Adjustable waist and chest straps
Compression straps
YKK zips
Fleece-lined goggle pocket
Compatible with drinking systems

F24_SPLITPACK-30_waxed-lizard-1

Mojo new colorway “mint”:
This light and versatile reinterpretation of a modern tote bag can be carried in a variety of ways, so that you can perfectly adapt it to your style and needs. It can be quickly converted from a cool tote bag into a backpack or shoulder carry bag, or you can carry it over your shoulder like a messenger bag. As well as having plenty of space, several compartments for your everyday items and a laptop compartment, the bag also has a removable seat cushion for a relaxing break in the park.

Details