NO NORMAL COFFEE GREAT OUTDOORS S/S 2025 PREVIEW

Retail Buyers Guide: Great Outdoors S/S 2025 Retail Buyer’s Guide
Brand: No Normal Coffee
Interviewee: Philippe Greinacher, ceo & co founder

1. What is the status of the Outdoor Market after summer 2023?

It looks like people are increasingly looking for ways to spend time outdoors. Adventures can be much shorter and thanks to huge increases in comfort and wearability of products, people can go further quicker, and in the end be less tired, ie. recover more quickly. In terms of nutrition, we see a strong push towards non artificial products, often fortified with vitamins and minerals. Next to this there is a big community of outdoors enthusiasts who look to really cook and play with ingredients while in the wild. We love the trend and believe in experimenting with new ways to spend time outdoors.

2. How did war, economy, global warming, overall inflation affect your SS23 sell in plans (delays/ range cancellations/ carry over/stock)?

Not at all. We started our company in 2024.

3. What are the major trends in the camping segment in spring/summer 2025

Sustainability, natural ingredients, no bullshit, and moreover people are looking for new brands and products than can benefit campers.

4.Take us through your line highlights for s/s 2025

We will be launching brand new flavors in 2025, I cannot share yet what they will be, but it is going to be very interesting for our customers to go camping with our products in their bags.

5. What efforts are you implementing towards sustainability?

We start by using only ingredients which we can trace and have some sort of certification. On top of that, we are using recyclable materials for post consumer disposal. Our goal is to be using post consumer recycled materials in all our products by the end of 2025.

6. Which items should every nature lover take with him on the next outdoor-adventure?

It depends on the adventure you’re planning, but in any case, no normal coffee should be in the backpack of every coffee and nature lover, no matter where the adventure goes.

7. What marketing stories and themes are you telling in your line for SS2025?

– Have fun

– Enjoy your outdoors,

– Count the smiles, not the miles

9. Please talk us through 3 of your key products for 2025.

1 No Normal Coffee – Dark Roast

The world’s first coffee in a tube, made in Switzerland, ready for every adventure possible.