NORDEN WING S/S 2025 PREVIEW
Retail Buyers Guide: Wing S/S 2025 Retail Buyer’s Guide
Brand: Norden
Interviewee: Andy Wirtz / CEO / product designer
What are the main trends in Wing construction, materials and design?
Materials are getting lighter, canopy tighter and the frames/ struts more riged/ stiffer
What customer profile is driving the most product demand at the moment?
Midrange Prices for good quality, allround type wing designs and hard handles or boom,. softhandles are fading at the moment.
Which of your 2024 wings have sold best and why?
It was our FreeSurf Wing, which is an allround Freeride Wing, suitable for all types of conditions for all levels, a one does it all design with hard handles.
How many wing designs will you offer in 2025 and which do you expect to grow the most?
We will only offer one wing designs and transitions into a light wing design for the biiger sizes with slightly different features. We will also work on an update for our SurfWing, which will be a pure waveriding wing with soft handles, based on the very first wing we brought out.
What materials and construction techniques are you using for your 2025 range?
We use DK50 double rip-stopp nylon, KPE175 dacron struts, light and small PVC windows, nothing extra ordinary but very durable with no quality problems for our customers and an avordable price.
Any standout collaborations or pro models in your 2025 collection?
no
How have you implemented sustainability in your production and shipping processes?
We are using the best quality materials to avoid production desasters, the wings are designed to last longer then 1 season. All wings are packed in paper/ cardboards materials, bags are made from recycling materials, so no single use plastic involved in the whole package.
How will you support retailers to sell your 2025 wings?
We offer a simple, non confusing range of products available from stock, to be preordered in small quantities or drop shipped to their customers and offer a realistic margin. We try to avoid leftovers in the future. We offer demo wings if needed.
What order and delivery model are you offering your retailers?
See above
Key Products:
The SEAFLIGHT FreeSurf wing 4.2:
Wing with hard handles for Freeride and Waveriding offers a great allround wing for all skill levels, beginner to pro.
SEAFLIGHT-freesurf-wing-4.2-front
The SEAFLIGHT FreeSurf wing 5:
Wing with hard handles for Freeride and Waveriding offers a great allround wing for all skill levels, beginner to pro.
SEAFLIGHT-freesurf-wing-5-side
The SEAFLIGHT surf wing V2:
Wing is a great and simple wing with soft handles, ideal for beginners/ schools and downwind riders that prefer a very simple wing that packs up to a small size.
SEAFLIGHT-surf-wing-V2-front
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