OAKLEY MENS OUTERWEAR F/W 2025/26 PREVIEW
Retail Buyers Guide: Mens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Oakley
Interviewee: Andrea Bay Braathen – Global Brand Manager AFA
How was the men’s snow outerwear market in 2023/24
The men’s snow outerwear market in 2023/24 demonstrated strong growth, driven by demand for innovative, performance-focused designs. Snowboard and freeski segments thrived as consumers prioritized outerwear with advanced weatherproofing, breathability, and thermal management. In backcountry skiing, lightweight and packable designs with technical safety features, such as beacon compatibility, became increasingly sought after.
What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
The 2025/26 outerwear range is defined by “Precision Fit and Purpose-Driven Design,” inspired by the diverse needs of snow sports enthusiasts. Designed to cater to multiple disciplines, the range includes specific solutions for backcountry, all-mountain, and freestyle pursuits, ensuring that every piece is equipped to provide comfort and protection in its intended environment. Advanced functionality is at the core of the collection, with industry-leading technical fabrics and materials delivering superior weatherproofing, breathability, and insulation. Rooted in Oakley’s innovation DNA, the 2025/26 range reflects the brand’s mission to push the boundaries of performance and design. This commitment to innovation and versatility empowers snow sports enthusiasts with gear that meets their unique demands while standing up to the challenges of the elements.
What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
For the 2025/26 season, the range introduces slim, regular, and baggy fits giving consumers the flexibility to choose their preferred look and functionality. The Bowls GORE-TEX® Shell Jacket and Pant stand out featuring a slim fit and a clean, modern design. Engineered for peak performance, this set utilizes GORE-TEX® 3L C-KNIT and Polartec® Alpha materials, offering unparalleled weather protection, comfort, and mobility. Fully taped seams, RECCO® technology, and targeted ventilation add to its appeal, making it ideal for professional athletes and serious winter sports enthusiasts. For those seeking a bold, baggy silhouette with a retro twist, the MTHOD Insulated Jacket paired with the Channel Cargo Pant offers a standout style inspired by Finnish snowboarder Rene Rinnekangas. The jacket’s textured fabric mimics the appearance of leather, blending rugged vintage aesthetics with modern technical performance. Designed to transition seamlessly from the slopes to urban settings, this look is perfect for those who prioritize individuality and laid-back style without compromising functionality. This season’s focus on tailored fits and purpose-driven design ensures that every consumer, from technical riders to style-conscious explorers, finds gear that matches their unique demands.
What new colour’s / prints are you introducing?
For the 2025/26 season, we’re introducing a fresh color palette that blends bold, earthy tones with cool, misty shades. New colors include mirror frost (grays and whites), mist (neutral cool tones), and pacific (vibrant blues and greens), alongside uniform green and striking accents like mercurius red. Metallics to add a futuristic touch. Prints include the Baldface Shell Jacket’s thermo-reactive pattern, which adds an innovative surprise element, inspired by Sage Kotsenburg’s backcountry adventures. Additionally, the iconic Oakley Monogram adds a touch of brand heritage to key pieces, bringing a refined, signature style to the collection.
Any *NEW* technical stories with regards to fabrics and materials?
See section above regarding thermo-reactive pattern.
Any trends that your brand is moving away from?
For the 2025/26 season, we are focusing on designs that seamlessly blend technical innovation with practical, high-performance features.
Key Products:
The Bowls GORE-TEX® Shell Jacket:
Combines cutting-edge technology with sleek, modern design. Crafted with GORE-TEX® 3L C-KNIT and Polartec® Alpha, it offers superior weather protection, breathability, and mobility. Fully taped seams, RECCO® technology, and strategic ventilation ensure optimal performance, making it the ideal choice for athletes and winter sports enthusiasts seeking both style and functionality on the slopes.
The Bowls GORE-TEX® Shell Jacket
The MTHOD Insulated Jacket:
Inspired by Rene Rinnekangas, combines vintage style with cutting-edge performance. Made from 2L FN DRY™ 10K/5K insulated fabric, it offers reliable water resistance, while 3M™ Thinsulate™ Elite Flowable Featherless Insulation keeps you warm. Critically taped seams enhance protection against moisture, and a hidden, helmet-compatible hood adds versatility. The leather-inspired fabric provides a sleek look, perfect for both the slopes and streetwear.
MTHOD Insulated Jacket
The Baldface Shell Jacket:
Designed for Sage Kotsenburg’s Fall Winter 2025 collection, is built for demanding backcountry adventures. Crafted with 3L FN DRY™ 20K/20K shell fabric, it provides exceptional waterproofing and breathability. The jacket features a unique thermo-reactive print on the sleeves, revealing the Oakley monogram pattern as temperatures drop. HYDROFREE DWR treatment ensures superior water repellency, while its regular fit offers optimal movement and layering for backcountry exploration. The more detail, opinion, description & comment you give us, the more we can feature you.
The Baldface Shell Jacket
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