OAKLEY SNOW HELMETS F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Helmets F/W 2025/26 Retail Buyer’s Guide
Brand: Oakley
Interviewee: Trevor McGowen – Global Product Director – Sport Performance & Will Conk – Global Director of Brand Management
Which products sold best in the winter 2023/24 and why?
Our MOD1 suite of snow helmets continue to be our best seller due to a broad range of performance features, price points and sizes offered. The full MOD1 offering allows us to serve multiple disciplines on the mountain across a wide range of demographics, making it an easy choice for many.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
We know there are always things outside of our control so we try our best to focus on what’s meaningful to the athletes and how and where we show up for a seamless shopping experience. We’re fortunate to have a global footprint so when one part of the world has a bad snow season we’re usually able to offset it with another region who had a good one. Regardless of the weather, our mission remains the same…make helmets that fit well, look great, and give athletes the confidence to perform at their best.
What are the design and material highlights of your 2025/26 collection?
We have a brand new helmet launching for the 2026 Olympics but that one needs to stay underwraps at the moment. Aside from that, we will continue to use color as a mechanism to create energy and excitement in our snow collection through a head-to-toe approach from helmets, to goggles, to apparel.
What colours and designs are you featuring in your 2025/26 collection? Any standout collaborations?
The seasonal colors for 2025 are curated from a diverse range of textures and hues, drawn from natural landscapes, avante garde fashion, and cutting edge design, telling a story of transformation and innovation Some of our athlete collections offer curated looks from head to toe with colorways and graphics inspired by the athlete. Many collection will tie our newest, most innovative goggle with the athletes favorite helmet and apparel.
Which product do you expect to grow the most in your 2025/2026 collection?
We expect our MOD1 suite of helmets to continue growing due to it’s breadth and accessibility but we’re also super excited about how our MOD BC helmet was received this year. We know there’s a growing number of back country enthusiasts and this model delivers the style, function and versatility they’ve been asking for.
How are you supporting retailers to sell this category?
We always listen to the voice of the athlete and in doing so, we’ve built our snow helmets with features and benefits that support their on-mountain needs in a very intuitive way. We feel we have a great blend of performance, safety and style which allows us to stand out on-mountain and in stores. We support sell-in through multiple teams such as product, marketing, and sales. Our 360 approach to the snow category means our retailers have the support needed to trust our product offering, convert our consumers in an authentic way, and help bring new customers to the brand brand. Tools such as sales meetings, catalogs, fresh POP, marketing assets, and in-depth storytelling all support a full category approach for our retailers. In addition, our strongest selling point is giving our retailers the opportunity to cross-merchandise across our goggles, helmets, and apparel lines
Key Products:
MOD1 PRO MIPS ICE:
Enhanced with dura-matter construction, MOD1 PRO MIPS ICE is designed to increase all around durability. Integrated with twiceme allows riders to upload medicat information so any first responder can help a rider in need.
MOD BC MIPS ICE:
Design for back country explorers that forge their own path, Mod BC has major advancements in weight, technology, ventilation, and is triple certified to mountaineering standards.
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