OOSC Mens Outerwear 2023/24 Preview
Retail Buyers Guide: Men‘s Outerwear 2023/24 Retail Buyer‘s Guide
Brand: Oosc
Interviewee: Aaron McLaughlin – Co-Founder
What is the overall theme behind your 2023/24 outerwear range? From which big trends do you take your inspiration?
50% of the range showcases earthy tones and pastel colours. 50% takes inspiration from retro neon and colour block/contrast styles. Inspired by the early days of snowboarding and snurfing.
What new fits / silhouettes are coming out in 2023/24? What pant and jacket styles are most important in your range?
Bib pants, puffers, overhead jackets.
What new colours/prints are you introducing?
The neon after-party range – features bright and contrasting colours in a textured print/design. Introducing brighter, eye-catching colours inspired by iconic neon parties.
Any *NEW* technical stories with regards to fabrics and materials?
23/24 products are both sustainable and technically improved. Built from 100% recycled durable nylon sourced from sea waste predominantly fishing nets. They have a 20,000mm waterproof rating and 20,000gm2 breathability rating, topped with a ZERO carbon durable water repellent to keep you dry, warm and comfortable whatever conditions you’re riding in. Additional features have been added such as half hand wrist gaiters, removable powder skirts, YKK zip coverings, OOSC branded air holes all in a variety of colourful and coordinating styles.
Any trends that your brand is moving away from?
We are not moving away from any trends, we aim to keep trends alive, innovate them and introduce new trends to our catalogue of products.
What are your top marketing stories for 2023/24? This will help us to put some focus in the right place.
We are excited to bring the new range out for 23/24. Each year we update, improve and introduce OOSC in kinds of ways; from products, to collaborations to events, we go bigger and better each year. We are the official skiwear brand of Snowbombing festival which allows us to showcase both our products and our brand and our true love for creating styles on and off the mountain.
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