OOSC: The Brand Blending Retro Designs With Sustainable Material Technologies

British brand OOSC are one of the loudest looking brands on the market and we speak with Co-Founder to hear about the brand’s origin story.

Who are the people behind the brand?
The brand was launched in 2015, myself and Nick whom I met at university shared the same passion for Après and skiing, turning it into an old school project – the ski suit. What started off as a project, is now an iconic style statement across the world with our retro inspired, epic designs fused with recycled, waterproof & breathable technical fabrics. We are now a team of 9 snowsport loving members who all share the same passion for the brand, our products, and everything we stand for.

What was the thinking behind the launch of OOSC Clothing?
We want to bring fun and colour back to the mountains in a sustainable and eco-friendly way. After countless trips across the best resorts in Europe, Nick and I realized the lack of colour and bold designs across outerwear. Nothing was standing out, making you look twice or asking “where did you get that from?” We wanted to be that brand and it’s safe to say we succeeded. Our range of outerwear, especially our ski suits are famous for going bigger, brighter and bolder than anyone else. Designed to make you look good on and off the mountains.

Since our initial idea was born back in 2015, with new developments, updates and designs, we have now sold over 40,000 suits to 110 countries.

Who is your target customer?
Our target customer is 18-35 but longer term we are looking to transcend ages and sports as we want to be accessible for snowsport lovers at all ages, levels, and skills. OOSC provide statement pieces for the flamboyant mountain lovers, but we also offer more laid back, stylish looks with jacket and pants in a variety of colour block combinations.

What actions have you taken to raise sustainability at the brand?
All of our suits are made from recycled polyester made from plastic bottles as are half of our jackets and pants. The remainder of our outerwear collection is made from 100% recycled nylon from sea waste predominantly made up of fishing nets. We understand that we need to do our bit to protect our winters and the world for future generations to enjoy as much as we do.

How is OOSC distributed in Europe?
We have warehouses across Europe to minimise carbon footprint and remove any import fees to end customers. We sell to multiple retailers across Europe already and have several containers that enter the EU via the Netherlands.

Why should retailers carry OOSC Clothing?

• Sustainability is core to our brand.
• We offer a genuinely unique product, that causes a stir and creates a talking point.
• Our products may look fun but they are packed with serious tech from YKK zippers to taped seams, top quality membranes and much more.
• Our products are made and tested by riders for riders.
• We offer a large range of products with varied price points to accommodate as many customers as possible.

Please tell us about your 23/24 line.
We pride ourselves in delivering an excellent value for money, quality product to our customers, we listen to feedback and strive to improve all the little details year on year. We improve the technical elements as well durability of our products each year. Our Yeh Man jackets have a 20,000mm waterproof rating and a 20,000mg2 breathability rating as well as a zero carbon durable water repellent. The jacket has a YKK zip covered by a flap held down with magnet snappers for the ultimate protection on snow days, as well as half hand wrist gaiters to keep your hands warm under your gloves. It also has a removeable powder skirt for deep pow days.

50% of our 23/24 line showcases earthy tones and pastel colour. 50% takes inspiration from retro neon and colour block/contrast styles – truly fitting to OOSC’s nature. The brighter statement pieces are inspired by the early days of snowboarding and surfing. Get ready for what’s to come!

We have some real retro inspired jackets in our After Party range and our super popular Snowpark jackets are back again!

We are bringing out 6 new colourways of suits as well as reproducing 12 of our best sellers. We also have a female fit bib that has been worked on over several years in order to get the perfect fit for the female rider!