Oxbow Mens Outerwear 2024/25 Preview
Retail Buyers Guide: Mens Outerwear FW24/25 Retail Buyer’s Guide
Brand: Oxbow
Interviewee: Aurelien SILVESTRE – Product manager
What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
Our outerwear range is fully dedicated to the riders, and developed in collaboration with our ambassadors. They are our inspiration. We want to deliver products that fit to their needs, that got the features they expect when exploring the mountains.
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
The Mathieu Crépel signature series jacket and bib together create our ultimate silhouette. The styles are in line with Mathieu’s approach of snowboarding : splitboarding one day, freestyling in the park the other. Versatility and technicity are the key words. This year, Mathieu challenged us to lower the impact of his silhouette on water at every step : by using recycled polyester NewlifeTM yarn, Sympatex® membrane and a light colorway fabric, we reduced the water consumption by 65% compared to a standard garment production. By producing locally in Portugal, we avoided sea freight, contributing to reduce the ocean pollution. By using PFC free DWR and high standard quality fabric, we reduce land pollution during garment usage. STAY ALIVE SAVE WATER
What new colours / prints are you introducing?
The inspiration comes from Mathieu Crépel’s special relation with water, in all its states. The colors and shades are inspired by the ice, the rivers, the snow… We also offer products with retro style, with graphics coming straight from our records back in the 90s.
Any *NEW* technical stories with regards to fabrics and materials?
Sympatex and Primaloft are the labels we rely on as a technical aspect, but our main target is to deliver the most eco-friendly products possible. And to do so, we do not only use recycled plastic bottles. We do produce in Portugal, the recycled yarn is from Italy (Newlife certified), the fabric is made and dyed in France, the Sympatex membrane is made in Europe, Primaloft padding recycled and made in Europe too. This is a big commitment for Oxbow to offer products fully made in Europe, at a reasonable price.
Any trends that your brand is moving away from?
We do not offer padded jackets or pants, that are heavy and not comfy at all. The perfect outfit is to get a light jacket and pant (3 layers or 2 layers no padding) to be protected from the elements, and play with the second layer under, polar fleece or insulated jacket, depending on the weather out there.
Outerwear Best Sellers/Hero products
ESPADE :
The ESPADE jacket is Mathieu Crépel signature : 65% less water consumption, Sympatex membrane, all the features you need, and fully made in Europe !
COUME :
The COUME bib pant is Mathieu Crépel signature : 65% less water consumption, Sympatex membrane, four vent zips for the spliboard missions, and fully made in Europe !
VIGNEMALE
The VIGNEMALE is our versatil 3 layers jacket. Extremely waterproof and breathable thanks to the Sympatex membrane, this jacket is also a best in sustainability : Newlife recycled polyester fabric made in France, recycled and recyclable European membrane and made in Portugal !
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