OXBOW MENS OUTERWEAR F/W 2025/26 PREVIEW
Retail Buyers Guide: Mens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Oxbow
Interviewee: SILVESTRE Aurelien – Product Manager
How was the men’s snow outerwear market in 2023/24
The men’s snow outerwear market experienced steady performance, driven by several factors. There was consistent demand for high-performance gear. Sustainability trends also influenced purchasing decisions, leading to focus on eco-friendly materials and practices. Additionally, the market benefited from a stable level of winter sports participation.
What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
The overall theme behind Oxbow’s 2025/26 outerwear range centers on the fusion of adventure and sustainability. We’re drawing inspiration from the growing trend of eco-consciousness, emphasizing the use of recycled and sustainable materials while also prioritizing local production in Europe. This approach not only reduces our carbon footprint but also supports ethical labor practices.
What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
For the 2025/26 season, one of our standout pieces is the AUBISQUE jacket, which perfectly embodies the blend of technical innovation, local production, and accessibility. This jacket features a Sympatex membrane, providing exceptional waterproofing and breathability. Made in Europe, it reflects our commitment to sustainability and quality. To complement the AUBISQUE, our range includes pants designed with functional features, ensuring maximum mobility and durability for any activity. Together, these pieces demonstrate our dedication to delivering high-quality, stylish outerwear at an attractive price point, making innovative gear accessible to everyone.
What new colour’s / prints are you introducing?
We are excited to introduce a mix of solid colors that feature both tonal and vibrant shades. This approach allows us to create timeless styles that are versatile and easily adaptable to different settings.
Any *NEW* technical stories with regards to fabrics and materials?
For the 2025/26 season, we’re pleased to highlight our use of Primaloft Evolve linings in our outerwear. This innovative material enhances insulation while being lightweight and highly compressible, ensuring that our jackets provide exceptional warmth without bulk. Primaloft Evolve is also made from recycled materials, aligning with our commitment to sustainability.
Any trends that your brand is moving away from?
Oxbow is moving away from traditional padded jackets. Instead, we’re focusing on lighter, more versatile designs that use advanced insulation materials.
Key Products:
AUBISQUE JACKET:
The AUBISQUE jacket stands out with its blend of technical innovation and local production. Featuring a Sympatex membrane, it offers exceptional waterproofing and breathability for various conditions. Made in Europe, it reflects our commitment to sustainability and quality, all while being offered at an attractive price point for greater accessibility.
GABIZOS JACKET:
The GABIZOS jacket combines sustainability and performance, crafted in Portugal from recycled European materials. It features a Sympatex membrane for exceptional waterproofing and breathability, while the Primaloft Evolve lining provides lightweight insulation. This jacket is designed to meet the demands of outdoor adventures, reflecting our commitment to quality and eco-friendly practices. The more detail, opinion, description & comment you give us, the more we can feature you.
Brand Previews
