Oxbow S/S 2024 WETSUITS Preview
Retail Buyers Guide: Wetsuits S/S 2024 Retail Buyer‘s Guide
Brand: Oxbow
Interviewee: Aurélien SILVESTRE - Product Manager
After the delivery delays and poor sell-in of last summer, was 2022 a bad year for spring-summer wetsuits? And how is 2023 doing so far?
2022 was a tough year for wetsuits, especially in summer as the weather and water got so warm. 2023 is definitely better, and we can feel that our new range of sustainable wetsuits is appreciated.
What are the biggest trends in buying habits nowadays? Buy less often but high end, go for cheap options, wait for sales period…
The surfers want quality.For sure they will try to find the good deal, but without compromise on the performance and durability. We also notice more and more attention to sustainability.
The women category has energized summer wetsuit designs with the outbreak of multiple silhouettes (long jane, short john, wetsuit pants, etc.). Is this just a Insta fad or groundswell trend?
Definitely, the women category is still growing and girls are looking fornew silhouettes, with colorful prints.
Which style are the customer favorites nowadays: fullsuit, short sleeve, springsuit, fancy styles?
The springsuits are selling better and better in summer. The 3/2 remains the best seller anyway.
Which are your key innovations in materials& constructions for SS24?
Our goal is to build durable and sustainable products. We chose Yulex as this is the only true sustainable option out there. Our entire collection is made of natural rubber, combined with super stretch recycled fabrics. The Yulex foam has evolved and now provides optimal performance, even beyond neoprene. You don’t have to choose between performance and planet anymore !
Quick colors/graphics focus: will wetsuits mimick the surf apparel for SS24 with a comeback of bold colors?
Black wetsuits are and will always be a must. The timeless design is in line with our mantra, durability.
Apart from the material sourcing and production addressed in question #5, do you implement complementary durability campaigns? (partnerships, give-back actions, recycling…)
Buying a sustainable wetsuit is a good choice, but making it last is mandatory ! We educate our clients to take care of their wetsuits when using it and we also offer a repair service. Don’t buy a new wetsuit, make yours last.
Key Products
MWET74 -WULEXMEN22LS: Enjoy the summer days in our long sleeves springsuit. Sustainability with no compromise on performance.
MWET73– WULEXMEN22SS: Summer sunrise sessions are the best, and our short sleeves 2/2 will be your best partner for the chilly summer sessions.
WWET72 – WULEXWOMEN22: Our 2/2 springsuit is made for the women who wants to surf with elegance, sustainability, and no compromise on performance.
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