Patagonia Worn Wear Tour (Alps) And ‘Close To Home’ Premiere
On January 24, 2019, Patagonia‘s Worn Wear tour will be kicking off in Innsbruck, Austria with a special event, held in their soon to be opened Innsbruck store, premiering their latest movie ‘Close to Home’ as well as offering repairs for your garments on the evening.
Press Release: This year, Patagonia’s Worn Wear Repair Tour launches on January 24th in Innsbruck, Austria and makes its way to snow destinations across Europe repairing zips, buttons, rips and tears, whilst also repairing GORE-TEX apparel. Launched in 2013, Worn Wear is an idea created to encourage people to take good care of their gear – repairing it as necessary, to ensure it lasts as long as it can.
Fixing your gear and using it for many seasons reduces overall consumption, which is good for your wallet (more pre-powder snacks) and even better for the planet. Bring your most loved (and abused) piece of clothing and Patagonia will repair it for free, whatever the brand. Worn Wear aims to educate people on how best to protect and repair garments, to ensure snow gear can last for as long as possible. Repairing gear, instead of buying new snow kit every season, is one of the most important things we can do to protect and conserve our planet; reducing CO2 emissions, the waste and water required to make a piece of clothing. By keeping a piece of clothing for nine extra months, we can reduce carbon, waste and water usage by 20-30%. Repair is a radical act!
To kick-off the tour, Patagonia will head to Innsbruck, on Thursday, January 24th, for a special launch event, free for everyone to join in the backyard of their new Innsbruck store (opening soon). Alongside the repairs, there will be music from Dalai Jama and a light installation from Upcycling Studio, plus Patagonia Snowboard Ambassador, Nicholas Wolken, will present his new short film “Close to Home”.
