Picture Organic Clothing SS24 Women’s Swimwear

Retail Buyers Guide: Women‘s Swimwear SS24 Retail Buyer‘s Guide
Brand: Picture Organic Clothing
Interviewee: Marion Bertrand, Product Manager

What are the current industry trends in women’s swimwear?
Currently, textured waffle fabric is trending, consumer is seduced by the elegant simplicity of the designs, refined. The trend is also for asymmetrical swimming costumes, like a peplum swimming costume with only one sleeve. The cutout trend translates into swimwear as well. Classic triangle, lowback one-piece, high waist bottoms are trending.

What style/shape of swimwear is most popular in your range?
The triangle top and light coverage bottom, as well as retro onepiece.

What were your best sellers in the 2023 collection and why?
The best sellers were the KALTA TRIANGLE TOP and the FIGGY BOTTOMS since the cut fits everyone with a good support.

Which styles do you expect to grow the most in 2024?
The styles which are most likely to grow the most in 2024 are lowback one-piece and triangle top as well as high waist bottoms.

What have been the major inspirations behind the designs in the 2024 range?
Multicolore floral print mixed with bright solid colors is our key inspiration for SS24 collection.

What colour palettes and prints will we find in your 2024 range? Any crossovers from other brand product categories?
Prints and palette cross over with streetwear and accessories for an easy merchandising. Our colour palette is very vivid, with fresh acidic colours but also elegant forest greens or colours close to athletic fields for the sporting touch. Our prints are reminiscent of spring flowers and athletic fields, and some retro stripes.

What silhouettes are you featuring in your 2024 collection? Any construction techniques you’d like to highlight?
We will feature sport, yet feminine silhouettes. Our swimwear range is made for the active surfing girls: there are durable materials, elasticated elements and ergonomics to follow the movements at best.

What materials are you using in your 2024 collection?
In this 2024 collection, we will use Mipan Regen fabrics, GRS-certified 100% recycled, high-quality nylon yarn made of recycled pre-consumer waste with a UPF50+ maximum UV protection which are Chlorine & sunscreen damages resistant.

What efforts are you making towards sustainability?
Our products are made from recycled materials.
We are seriously committed to helping improve the lives of those who work in the garment industry. This commitment must go one step further. We aim to be ‘‘Leader’’ as a Fair Wear Foundation member.

What are your marketing stories for your 2024 collection?
Regarding the swimwear, we will talk about sustainable sourcing and the mix and match of our bikinis.

How will you support retailers to sell this category?
We will have a dedicated photoshoot with our team riders surfing with the products, like Pauline Ado, and it will be targeted towards digital campaigns. They will then be given as support for selling.

How is your situation regarding stock and deliveries?
Our deliveries have arrived on time.

Best Sellers

KALTA TRIANGLE TOP

KALTA PRINT TRIANGLE TOP

Step outside this summer with confidence and style wearing our Kalta triangle top. Its feminine cut and its adjustable straps will fit your shape and style, making the Kalta the perfect choice for more active days by the water. We made this top with technical and sustainable MIPAN® regen™ recycled nylon fabric, which offers excellent stretch, a soft feel, durability, resistance to chlorine and sunscreen damage, and UPF50 protection. It also features Dry Feel antimicrobial treatment to ensure greater comfort and performance. This bikini top is fully lined with a soft stretch lining, has removable cups and a front bow detail. With the Kalta, style and performance go hand in hand!

FIGGY BOTTOMS

FIGGY PRINTED BOTTOMS

Our Figgy bottoms are the iconic piece of swimwear, featuring a classic shape with regular coverage and a mid-rise waist. The side strap details make all the difference for a more stylish yet active look. We made these bottoms with sustainable MIPAN® regen™ recycled nylon fabric, which offers excellent stretch, a soft feel, durability, resistance to chlorine and sunscreen damage, and UPF50 protection. It also features a full jersey lining and Dry Feel antimicrobial treatment, since style, comfort, and performance can indeed go hand in hand. The Figgy bottoms are the stylish way to enjoy active days by the water.

NANOE SWIMSUIT

NANOE SWIMSUIT

The Nanoe one-piece swimsuit belongs to our full range of technical swimwear. We made this swimsuit with sustainable MIPAN® regen™ recycled nylon fabric, which offers excellent stretch, a soft feel, durability, resistance to chlorine and sunscreen damage, and UPF50 protection. It also features Dry Feel antimicrobial treatment to ensure greater comfort and performance. This one-piece swimsuit is fully lined with a soft stretch lining and has removable cups for shape and support. The retro tank style, elegant cut with a high leg line, scooped neckline, and press-studs opening make this a fashionable and eco-friendly swimsuit.