PROLIMIT WETSUITS F/W 2025 PREVIEW
Retail Buyers Guide: Wetsuits F/W 2025 Retail Buyer’s Guide
Brand: Prolimit
Interviewee: Alex Cretier
In anticipation of Fall-Winter 2025, were the pre-orders/orders for FW24 up to your expectations? Our new collection is received with great enthusiasm. Did the retailers eventually clear their hangers from the 2022/23 collections?
No they did not from other brands but Prolimit introduced a worldwide premier of new 100% neoprene free collection.
And what about the summer sales of your SS24 ranges?
Summer sales on 2024 went well.
What is your strategy for FW25?
Prolimit introduced a new 100% neoprene free collection with NATUREPRENE2.
What is the ratio between carryovers and new SKUs?
We aim at 100% neoprene free PROLIMIT 2025 collecttion.
Prices are on the rise?
Despite PROLIMIT 100% Neoprene free collection and all of our suits are now CE certified we managed to bring prices down and at the same time increased the amount of features.
Fall-winter wetsuits used to target the core surfers, with a priority on performance over price. Is that still true or the increased participation [of newbies] lead to new purchase habits, may be more price oriented?
It is for all Performance which is counting at Prolimit. There is no brand in our Windindustry introducing unique products than Prolimit. Thermal rebound 4 layering wetsuits, Down Airflex, Zodiach linings, windsports dedicated and now 100% neoprene free materials which are CE approved and FSC certified.
Yulex, classic limestone, oyster shell foam or good ol’ neoprene: which one(s) did you implement for FW25?
Neither of these ones. We introduced NATUREPRENE2, 82% to 90% biobased (Yulex is 62%) and 100% neoprene free materials. This is unique in the industry.
We’ve cracked the code! Introducing the world’s first 100% neoprene-free wetsuits with no compromise on stretch, warmth, or strength. Made with sustainable materials and FSC & CE approved, these wetsuits mark a new era in eco-friendly watersports gear.
At the heart of our winter collection is NaturePrene2, a revolutionary material that’s both eco-friendly and high-performance. All winter wetsuits are made with NaturePrene2 and are FSC-certified and CE-approved, ensuring sustainability is woven into every fiber. Whether you’re kiting, surfing, or windsurfing in cold waters, our gear has you covered.
Linings make a huge difference in cold water. Any innovation in that field for 2025?
Sure thing, Thermal Rebound and Zodiac linings are number one in their field. Even our most price orientated wetsuits are made with Velvet lining.
Beyond the gender specific fit, is your women wetsuit collection any different from the men’s?
Our women wetsuits are designed by women for women and ofcourse use complete different shaping and panel layouts then men.
A good after sales service is sought-after nowadays, with the capacity to warranty, repair and/or recycle wetsuits. What do you have to offer on that matter?
Everything. Most important we have such a high quality product that we hardly have returns, repairs and we are working towards 2026 to a 100% recycled wetsuit.
How are you helping retailers to sell more suits? (ordering terms, demos, product training, instore and online assets, etc.)
Demo’s, clinics, help in the store with product training.
Key Products:
FLARE WETSUITS:
Flare Steamer Free-X
MERCURY wetuits:
Mercury Steamer Freezip
PREDATOR wetsuits:
Predator Steamer Freezip
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