PROTEST BOARDSHORTS S/S 2025 PREVIEW

Retail Buyers Guide: Boardshorts S/S 2025 Retail Buyer’s Guide
Brand: Protest
Interviewee: Brand Marketing

How did you split your SS25 offering between carry overs and fresh pieces?
For the SS25 men’s collection, Protest Sportswear has split the offering evenly between carry overs and new pieces. A lot of the board shorts features new designs, fabrics, and colors that reflect the inspiration the collection is made from. But also a big part consists carry overs, which are our most popular or stock items from previous seasons. These pieces are included because they are customer favorites and provide reliable options. This balanced approach allows us to stay true to our brand while also introducing fresh, trendy styles.

What are the main design trends of SS25 for (surfing) boardshorts? (cuts, lengths, special features, closing systems…)
The SS25 boardshort trends focus on diverse lengths and re-using materials. The PRTEXPO and PRTCHAD board shorts introduce new prints, while the PRTWYTONA which is a swim short has now a zipper and uses 50% recycled material.

Same question for walkshorts/beachshorts.
Drawing inspiration from Coastal Souvenirs and the Elements of the Ocean, the SS25 men’s collection combines travel-inspired details and stunning oceanic prints. You can see those print in beach shorts and swim short. The SS25 collection showcases a vibrant colour palette. Red and blue tones, mingled with staple naturals, evoke seaside freshness. Blue-green hues with pops of poppy and black exude coastal coolness, while neutrals paired with vibrant fresh colours create a summery allure. Vibrant shades like green, blue, and pink capturing the essence of seaside exploration. Those new colors have been introduced for the NOOS items: PRTBAKY, PRTFASTER and the PRTYESSINE. Also new this collection is the PRTTIFTON swim short, a shorter 14-inch option, also made from recycled materials. Don’t forget the woven co-ord sets. These sets prioritize effortless coordination and comfort, ensuring you’re at your best from bottom to top. new color-blocking styles in swim shorts, featuring contrasting colors between the front and back. These eye-catching designs add a bold twist to your beachwear, ensuring you stand out in style.

How did you translate these trends in terms of colours/prints?
The SS25 collection showcases a vibrant colour palette as we mentioned before. We translated trends by incorporating large-scale graphics, got our inspiration from the beautiful patterns of Portuguese tiles. The use of leaves, beach and wave prints, and bits of the ocean brought a natural and serene element into the design. We also translated vintage postcards, blending historical charm with contemporary aesthetics.

Which key fabrics/materials do you introduce for next summer?
Our latest collection features swimwear crafted from recycled polyester and elastane, with a PFC-free durable water repellent finish. This means you get high-quality pieces while also helping the environment.

Key Products:

PRTBEN beach short:
The PRTBEN swim short features a trendy color-blocking design, PFC-free durable water repellent finish, and a regular fit. With a 16-inch outseam, short length, drawstring, elastic waistband, innerslip, lanyard, and regular waist, it’s both stylish and functional for all your water activities.

PRTBEN1

PRTEXPO board short:
The PRTEXPO board short boasts a Portuguese tile-inspired print, water repellent finish, and regular fit. Featuring a key cord, Lycra fly, and 19-inch length, these above-the-knee shorts have a regular waistband and are made from recycled materials, embodying the PVRE Green commitment to sustainability.

PRTEXPO1

PRTTIFTON beach short:
The PRTTifton beach short features a trendy all-over leaf print and extra short length. Made from recycled materials, it boasts a PFC-free durable water repellent finish. With a regular fit, 14-inch outseam, drawstring, elastic waistband, innerslip, and regular waist, it’s part of the eco-friendly PVRE Green line.

PRTTIFTON1