PROTEST MENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Mens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Protest
Interviewee: Marketing Team

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
Protest’s FW25 men’s collection draws inspiration from the adventurous spirit of Nordic pioneers who explored the Arctic wilderness. This collection captures the thrill of adventure in extreme conditions. With fresh new silhouettes, this collection combines practical functionality with a modern twist, inviting you to step outside your comfort zone. Featuring oversized trend you will see in winter jackets and snow pants, following the ‘sport shirts/jackets’ trend we’ve added some cool sportive style winter jackets. Think bold designs and an oversized fit inspired by the fast-paced world of ice hockey. Inspired by Nordic pioneers, Protest’s FW25 collection features a range of shell ski and snowboard gear designed for extreme winter adventures. With top-notch waterproofing, windproofing, breathability, and durability, our shell wear ensures unbeatable protection in harsh mountain conditions. This collection embodies the spirit of adventure and resilience, giving you the confidence to tackle any mountain.

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
For the FW25 season, we are excited to introduce new styles. We have wider fitted jackets, a relax and baggier fit. The shell jackets are lightweight, perfect for layering and protect you from the weather. We also have short, more puffy vibes jackets that is warm and on trend. For pants, we are offering new styles with a wider fit for comfort and a modern look. Our baggy pants are relaxed and give you plenty of room to move.

What new colours / prints are you introducing?
We’re excited to introduce four vibrant new color groups in our latest collection. The Active group features dynamic blue shades paired with beige and natural tones. The Cross Over group blends greens, yellow-orange, and beige/natural tones for a versatile look. We’ve designed an Active/Cross-over group with lime and kale green, complemented by beige/natural tones. Lastly, the fourth color group offers a striking combination of red, blue, and beige/natural tones. Our prints draw inspiration from Eskimos, fun elements, and icy landscapes, adding a unique and playful touch to your winter gear.

Any *NEW* technical stories with regards to fabrics and materials?
We’re excited to introduce a cool range of shell ski and snowboard items in our latest collection. Additionally, you’ll find the use of Denim fabric in our winter jackets and snow pants, inspired by Nordic work wear. This Denim is specially treated to withstand harsh winter conditions, providing both style and functionality. In our new collection, all paddings in the line-jacket are made from recycled materials. Additionally, all pants and active tops are PVRE Green, which mean made from recycled materials.

Any trends that your brand is moving away from?
At Protest, we are constantly evolving to meet the needs of our customers and the environment. We are committed to increasing our use of more sustainable fabrics, so step by step we are reducing our environmental footprint. Our focus is on creating high-quality, durable and affordable sportswear that supports an active lifestyle while being mindful of our impact on the planet.

Key Products:

PRTABALONY 3L shell jacket:
The PRTABALONE shell jacket combines style and functionality. Made from 100% recycled materials, it features a 20K water-repellent finish and 20g breathability to keep you dry and warm. With a high collar, fixed hood, Lycra cuffs, waist gaiter, and vent zips, it offers both protection and comfort. Extra features include a lift pass pocket, goggle pocket, and helmet-compatible hood.

PRTABALONY 3L shell jacket

PRTFERROL snowjacket:
The PRTFERROL snowjacket is built for adventure. With a fresh wide fit and 4W-stretch fabric, it delivers ultimate comfort and flexibility. Featuring 20K waterproofing, a helmet-compatible hood, and fully taped seams, this jacket keeps you dry and protected. Add in the lift pass pocket, goggle pocket, and sleek design, and you’re ready to conquer the slopes in style.

PRTFERROL3

PRTRAIL snowjacket:
The PRTRAIL snowjacket combines a denim-inspired, workwear look with high-performance features. With 10K waterproofing, critically taped seams, and breathable ventilation zippers, it’s perfect for any adventure. Its regular fit, high collar, and fixed hood offer comfort, while functional details like thumbhole cuffs, waist gaiter, and goggle pocket ensure practicality on the slopes. The more detail, opinion, description & comment you give us, the more we can feature you.

PRTRAIL