PROTEST WOMENS SWIMWEAR S/S 2025 PREVIEW

Retail Buyers Guide: Womens Swimwear S/S 2025 Retail Buyer’s Guide
Brand: Protest
Interviewee: Brand Marketing

What style/shape of swimwear is most popular in your range?
Our Mix & Match collection allows customers to create their own unique looks by pairing different tops and bottoms, providing endless possibilities to suit individual preferences and body types. But also our swimshorts for water activities are very popular.

Which styles sold best in 2024 collection and which do you expect to grow in 2025?
Best-Selling Styles in 2024: Our Mix & Match range was the top seller, offering versatility and personalized style options for every body type that resonated with a wide range of customers.
Expected Growth in 2025: We anticipate continued growth in our Mix & Match range, because we offer a bigger range in the different kind of prints within the Mix & Match collection. The collection includes a variety of tops and bottoms that can be paired together in numerous combinations. Customers can choose from different styles like halter tops, bandeaus, triangle tops, high-waisted bottoms, cheeky cuts, and more.

What have been the major inspirations behind the designs in the 2025 range?
The SS25 swimwear collection draws inspiration from the essence of summer holiday embodied in “Coastal Souvenirs.” Colors reflect the shades of the sea and sand combined with fresh summer colors, while textures shimmer in the sun, with prints showcasing lovely seashells. These designs give a beach feel and invite wearers to remember collecting shells along the coast.

What colour palettes and prints will we find in your 2025 range? Any crossovers from other brand product categories?
In addition to our SS25 swimwear collection, you’ll discover that the prints and colors inspired by “Coastal Souvenirs” extend throughout our entire range, including t-shirts, dresses, and accessories. Whether you’re lounging by the pool or strolling along the boardwalk, you can immerse yourself in the coastal vibes with our neutral tones accented by hints of green, vibrant blues, refreshing pinks, and subtle sour greens.

What materials are you using in your 2025 collection?
In our SS25 collection, we are mostly use recycled polyester as the main material for our designs.

What efforts are you making towards sustainability?
A realy big part of the SS25 swimwear is made of recycled polyester. Besides being durable, this material is quick-drying and has 4-way stretch. Recycling polyester gives a second life to a material that is not biodegradable. This material would otherwise end up in landfills or worse, in the ocean. To produce this material, used plastic bottles and other PET plastics are melted down and re-spun into a new polyester fiber. Recycled polyester is almost equal in quality to new polyester, but its production requires 59% less energy than new polyester.

What are your marketing stories for your 2025 collection?
For our 2025 collection, we’re crafting marketing narratives that truly capture the spirit of summer and the joy of exploration.
Mix & Match: Our new Mix & Match collection is bigger this is, and it isn’t just about options—it’s about expressing yourself. With cool Mix & Match example visuals and we’ll show how every piece lets you showcase your unique style.
Coastal Souvenirs: our SS25 swimwear collection is inspired by “Coastal Souvenirs.” It is all about making memories and taking memories back home.
Teamriders & Influencers: We’re teaming up with our teamriders and influencers to bring our collection to life. Together, we’ll curate captivating content.

How will you support retailers to sell this category?
We offer complete retail marketing support, one way we do this is every season we offer a wide range of POS materials. In addition, retailers can also request customized marketing activities.

Key Products:

PRTChip triangle bikini:
Introducing this triangle bikini set, made from recycled materials. Featuring some cute ribbed elasticized on the medium-coverage top and regular-waist bottoms, it’s the perfect choice for both style and sustainability this summer!

PRTChip triangle bikini

PRTLace swimsuit:
Discover our One Shoulder Swimsuit, combining a flattering asymmetrical neckline with supportive swimsuit features, this swimwear style is stylish, sportive and good looking.

PRTLace swimsuit

PRTBoro bikini:
This bikini is made from recycled materials and features a supportive top for activities like surfing. It offers medium coverage with regular-waist bottoms.

PRTBoro bikini