PSD Mens Underwear 2024 preview
Retail Buyers Guide: Mens Underwear 2024 Retail Buyer’s Guide
Brand: Psd
Interviewee: Tom Helleberg Senior Director International Sales
In which product segment of your 2024 collection do you expect your biggest growth?
In 2024 we’re already seeing major growth in our largest category, Men’s underwear, with Women’s and Youth lines not far behind. In the UK and Europe we will initially be focused on our Men’s collection with Women’s products only available in select stores.
What colour palettes and graphics are you featuring in this collection?
Any standout prints or collaborations you’d like to highlight? The PSD collection excitement is driven by our original graphic prints, our global brand collaborations, and influencer signature models. We are especially excited about our current Playboy x PSD collection and our A-Level athlete collabs. Look for some news later this year on UK and European specific collabs as we will apply the same strategy here.
How are you supporting retailers to sell your men’s underwear?
PSD will soon be accessible in top stores throughout the UK and Europe. To support this, we’ll be aligning with top regional influencers, musicians, artists, athletes, and celebrities. We’ll also continue to leverage our substantial social media following which boasts over 6 million followers. In the UK, keep your eyes open for our Oxford Street brand launch in partnership with one of the UK’s leading retailers and trendsetters, Footasylum. We are thrilled about this collaboration.
Key Products:
CORE STANDARD – PB CHROMED DIP:
PSD PB CHROME
CORE STANDARD MESH – JIMMY SKINZ:
PSD JIMMY SKINZ
COOL STANDARD – GHOST FACE HYPED :
PSD GHOSTFACE HYPED
Brand Previews
