Radiator Wetsuits FW 2024 Preview
Retail Buyers Guide: Wetsuits FW24 Retail Buyer’s Guide
Brand: radiator
Interviewee: Bob Lushey Director
What is your confidence level regarding FW24 orders/preorders? Did retailers manage to clear their shelves of the former collections?
Not applicable at the moment. We have no accounts in Europe. We are selling strongly in selected stores in Australia
Winter wetsuits are the second most expensive pieces of the surfer’s kit after the board itself: are high pricepoints a challenge in an inflationary context or are the surfers willing to pay for quality?
If they aren’t willing to pay for quality they are not our customers
Will FW24 be a season of carry-overs for your brand or are you pushing new models?
Carry over. We produce new models when we find a better way not when the date changes.
Neoprene foams can be both sustainable and high-performance nowadays. What rubber compound will you use in FW24?
Yamamoto
What technologies/constructions are your outer/inner linings made of?
For way stretch nylon
What are the latest updates/innovations among your women wetsuit collection?
We only do women specific sizing in 0.50mm vests
Repair, recycle, upcycle ? How do you handle the afterlife of your wetsuits?
In the pipeline. Nothing as yet
Key Products:
Vests. 0.50mm 4 layer
Vest short sleeve red
Steamer 3.20mm 4 layer Blue series
Vest Short sleeve blue
Steamer 1.50mm 4 layer Blue series
Ladies Vest Long sleeve Blue
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