Rayne 2022 Cruiser Preview
Retail Buyers Guide: Cruisers 2022 Retail Buyer‘s Guide
Brand: Rayne
Interviewee: Timothy Mackey, Production Manager
Is Covid still affecting your sales/supply chains?
Yes, mainly shipping takes longer and costs quite a bit more. A lot of our customers are finally at capacity with product after being out of stock for so much of the year.
How have you adapted your marketing during the pandemic?
We focused on expanding our online presence through an improved website and Amazon sales.
Crook
Do you think skateboarding’s inclusion in the olympics will inspire a new surge of cruiser skaters?
It appears that it may. Many people are still intimidated by park and street skating but want to get on a board, and cruisers offer that first step into this world.
Is the current surfskate boom also spanning into people taking up skating a cruiser?
We haven’t noticed a crossover in our customers as of yet, but time will tell.
Are your cruisers aimed more at people who already skate and want a chilled alternative, or for people to simply use for commuting and convenience?
Both! Our cruisers with a kick or a great edition to a quiver for a DH enthusiast and our compact commuters with big wheels are excellent for getting from A to B and everywhere in between.
Eye
Are you focusing more on completes or do you have a demand for individual parts for modding normal boards?
Mainly completes, but the TKP trucks from our Atlas Trucks Label are in high demand.
Are production materials staying the same, or are you venturing down a more sustainable path?
Under the Rayne label we are introducing our Tamale Tech encases & protects the board and graphic in a strong lightweight hust on top and bottom.
Best Sellers
Tiger: This hybrid cruiser is extremely stable and well-built for transition skating, high-speed alley ripping and day-to-day transportation. The classic 7-ply maple construction provides excellent strength and pop.
Tiger
Crook & Eye: The Eye and Crook are your perfect partners in crime for your daily indulgences. The functional design makes them killer boards for navigating curbs, sewer grates, grit and grime while the soft 60mm wheels provide smooth and silent getaways.
Brand Previews
