RED BULL SPECT SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Red Bull SPECT
Interviewee: Nicolas Mélin / European Sales Director
Which goggles sold best in the winter 2023/2024 and why?
PARK, our bestseller for years, at 80 € RRP with our iconic logo. FINK, part of our new mid price range, with its modern shape, available also in a photochromic version at 130 € RRP, great quality/price ratio.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Everyone feels the impact of climate challenges, especially if you are into snow sporting goods. We are very happy to have a strong brand and also a good quality/price ratio which helps us a lot to deal with upcoming challenges.
What are the highlights in frame construction and materials of your 2025/26 collection?
Our magnetic range with interchangeable lenses in combination with rich silicone logos on their headbands.
What are the highlights in lens technology in your 2025/26 goggle collection?
Pushing our photochromic line with our CHROM°X technology after the success we had on 24/25 collection and our I°BOOST technology which enhances high contrast/colours.
What colours, prints or patterns are you featuring in your 2025/26 collection?
We’ll launch new colours like purple and pink. And new black and white logo options on our headbands.
Which goggles from your 2025/2026 collection do you expect the most growth from and why?
Biggest growth drivers will be our photochromic line with our CHROM°X technology, the new black/white & white/black logo combinations and our brand new mid price segment goggle called JIBB which offers outrigger (for a perfect overall fit), CHROM°X (photochromic lens options), I°BOOST (high contrast lenses), F°SCAPE, FREE°D and much more features.
How are you implementing sustainability in your products and production processes?
We feature sustainybilty in our sunglasses with G850, bio-based fabric, which we plan to use for our future snow goggle delevopments as well.
How are you helping retailers to sell this category?
Of course we have our point of sale program (e.g. social assets, videos, posters, windowcards, factsheets, point of sale displays and individual branding options), and of course our strong brand with a well known logo that helps retailers most to deliver category growth. Red Bull has one of the most recognizable action sports logos worldwide, which works as a great traffic driver and increases the conversion rate for our customers.
Key Products:
PARK-19BL3:
PARK is the perfect choice for a cool day in the mountains. Great performance at an affordable price. With the iconic Red Bull SPECT colours, blue headband and colored logo, it’s our best seller!
PARK-19BL3
NEON-02RE2:
Experience winter in style with NEON, a perfect combination of form and function. Designed with a small front section for a comfortable fit, it ensures a secure and comfortable fit during your snowy adventures. Especially with it’s black headband and colored Red Bull SPECT logo!
NEON-2RE2
FINK-01BLX:
In this version, FINK has our CHROM°X technology with a photochromic lens (Cat 1 – 3). It has a full-rim design in a toric shape that seamlessly combines style with functionality. The clean, straight design not only enhances aesthetics but also ensures a sleek and modern look on the slopes!
FINK-01BLX
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