Red Bull SPECT Sunglasses 2024 Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: Red Bull SPECT
Interviewee: Nicolas Mélin / European Sales Director
How was the sunglasses market overall in 2023?
2023 was overall a good year for sunglasses.
What new trends have you seen for sunglasses in board sports for 2024?
Mono-shield are still trendy with fluo/flashy colors. Ventilation details and technical features on lenses.
What segment of your offering is selling best in 2024 so far?
Our entry price Mono-shield styles are selling the best: Daft, Dakota, Dash and Dundee.
Have you introduced any frame shapes and colours in your 2024 offer?
To extend our leisure category at 80 € RRP with polarized lenses, we developed two sporty models Chop and Chase with a bigger Red Bull SPECT Eyewear colored logo.
Which lens technologies from your 2024 offer are most in demand?
Our photochromic lenses with the technology Chrom X.
Have you introduced any new lens colours and tints in your 2024 offering?
We stay in the same color pallet as 2023 developing the best ones from one style to another.
Any noteworthy sustainable practices in your production and shipping processes this year?
More and more, our sunglasses are made from G850 bio based fabric.
What are your marketing stories?
We design sunglasses for active people with style. By forging a strategic alliance with the iconic energy drink brand, we unlock new avenues of opportunity to showcase our products to a diverse audience thirsty for adventure and style.
How are you supporting retailers to sell this category?
The most important thing is the POS, our display program to showcase the brand/our products in stores. We are developing ready-to-use display like our Universal Tower that most of our clients uses.
Key Products:
Daft:
By far part of our “best” best sellers! The emblematic Daft is a mono-shield sunglass, made of bio based fabric G850, very hybrid, sport/fashion look at a very affordable price, 80 € RRP!
DAFT
Chase:
New style very promising from our Shout collection, sporty polarized sunglass, made of bio based fabric G850, very curved, at 80 € RRP!
CHASE
Ecos:
Part of our Shout collection, lifestyle polarized sunglass, made of bio based fabric G850, very modern, at 80 € RRP!
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