Rekd Snow Helmets 2024/25 Preview
Retail Buyers Guide: Snow Helmets FW24/25 Retail Buyer’s Guide
Brand: REKD
Interviewee: Andy King
What are the main customers’ demands when buying a snowboarding helmet?
To put it simply. A Safe, warm and well fitting at a price point they can afford.
Do you target specific customers / rider types?
Our current helmet is aimed at the casual / intermediate rider who’s looking for a comfortable safe snow helmet for their annual trip to the mountains.
What were your biggest sellers in 2023/24 and why?
We currenly only have 1 snow helmet, the REKD Sender Helmet.
In which type of helmet do you expect the biggest growth?
We have a new helmet in development for 2024/25 season. We are aiming for this to be our big selling snow helmet for forthcoming years.
REKD Sender Snow Helmet White Main
What are the design and material highlights of your 2024/25 collection?
Our new helmet is of ‘standard’ construction materials, but we are using all the knowledge and shaping that makes our REKD Elite 2.0 helmet one of the most popular on the market for skate, scooter and bmx.
What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
Still in development
REKD Sender Snow Helmet White Front
How are you supporting retailers to sell this category?
As above we are providing high quality, professionaly filmed content for online impact. Plus, we love sharing shop and community stories on our socials, giving them great views and broadening our network too!
REKD Sender Snow Helmet Black Main
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