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Retailer Help: Customer Retention & Loyalty Marketing For Your Board Shop

Customer loyalty won’t come for free. It has to be earned and maintained. Especially in today’s omnichannel shopping environment offering consumers unlimited choices. We explore the role of customer retention in this buyer’s market and the positive impact of loyalty marketing in this edition of Retailer Help by SOURCE Editor Dirk Vogel. What are you doing to retain your customers? After all, you are 14 times more likely to sell to an existing customer than get a new customer to buy from…