RHYTHM BOARDSHORTS S/S 2025 PREVIEW
Retail Buyers Guide: Boardshorts S/S 2025 Retail Buyer’s Guide
Brand: Rhythm
Interviewee: Brand Marketing
How is the 2024 boardshort market?
Elastic waist trunks have been trending.
How did you split your offering SS25 between carry overs and fresh pieces?
Our Classics program includes brand staples that are carried over, the seasonal offering consists of fresh DNA products.
Are prices hindering the sell-out of boardshorts in a stressed out environment or are the customers willing to pay for quality? (surfers vs casual beach enthusiasts)
Consumers find value in difference places. Understanding the consumer and their relationship with product is important to a style’s success.
What are the main design trends of SS25 for (surfing) boardshorts? (cuts, lengths, special features, closing systems…)
Same question for walkshorts/beachshorts.
Staying true to the brand. Addressing trends with a Rhythm voice.
How did you translate these trends in terms of colours/prints?Apply when applicable to the brand.
Which key fabrics/materials did you introduce for next summer?
Still driving our fabric story from our 2024 surf capsule campaign.
Key Products:
Rhythm-VERA-TRUNK-SKY:
0124M-TR04-GLEAM-TRUNK-SEAGREEN-1_400x
Rhythm-LOMA-TRUNK-SAGE:
Rhythm-LOMA-TRUNK-SAGE
Rhythm-HERITAGE-TRUNK-MERLOT:
Rhythm-HERITAGE-TRUNK-MERLOT
Brand Previews
