RHYTHM WOMENS SWIMWEAR S/S 2025 PREVIEW

Retail Buyers Guide: Womens Swimwear S/S 2025 Retail Buyer’s Guide
Brand: Rhythm
Interviewee: Angie Walsh, Senior Women’s Designer

What are the current industry trends in women’s swimwear?
minimalistic shapes, clean lines, and solid colors complemented by intriguing textured details. We also embrace oversized bold prints and exotic patterns, highlighting bright blues and sunset corals. Neutral earth-toned colors and extra trims have consistently been successful for us, especially this year as they continue to trend.

What style/shape of swimwear is most popular in your range?
Skimpy styles are still trending as our best selling shapes, always top of the sales are silde triangles and either the tie side hi cut pant or hi cut pant. Adding in a new skimpy pant to compliment this success of the hi cut, featuring the same front shaping we believe will be a great addition.

Which styles sold best in 2024 collection and which do you expect to grow in 2025?
Soft straps were big in 2024 coming through with some good results, adding in a soft strap balconette to 2025

What have been the major inspirations behind the designs in the 2025 range?
Incorporating textures into the collections are key this year, that not only feature solid colors but also stripe and check textures which are integral to our signature style. Small detailed trims

What colour palettes and prints will we find in your 2025 range?
Any crossovers from other brand product categories? Our core earthy and natural tones, particularly browns, consistently lead as our best sellers and are integral to every collection. Checks in apparel have consistently outperformed other styles, prompting us to now prioritize incorporating them into our swimwear offerings.

What silhouettes are you featuring in your 2025 collection?
Any construction techniques you’d like to highlight? The soft strap balconette and skimpy pant are our key new shapes for the season

What materials are you using in your 2025 collection?
Developing new custom stripes in rib fabrications and also jacquards in custom in house drawn prints

What efforts are you making towards sustainability?
Our Classics swimwear collection serves as our core ECO line, utilizing certified eco-friendly materials. Additionally, we integrate at least 1-2 bases from our Indent collections into this range, continually exploring new fabrications and sustainable sourcing practices.

What are your marketing stories for your 2025 collection?
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How will you support retailers to sell this category?
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Key Products:

Bora Bora Story:
Key print story with co-ordinating apparel and hero dress. Offering best selling shapes

Rhythm Bora Bora

Sol Stripe:
New yarn dyed stripe textured rib fabrication with also co-ordinating knitted apparel pieces. One piece silhouette is key in this story.