Ride Snowboards FW20/21 Snowboard Boots Preview

Retail Buyers Guide: Snowboard Boots FW20/21

Brand: Ride Snowboards
Interviewee: Joerg Schramm – European Sales and Marketing Manager

What are the three most important products of next year’s boot line? Why?
Lasso Pro

Our Pro Version of the best selling boot in our line, added with some more tech and flavor to fit all the Pro needs out there. Fitted with Intuition™ Support Wrap Liner. H4 Boa® Coiler provides a uniform fit while Boa® Tongue Tied™ delivers a secure micro-adjustable fit in the ankle and eliminates the need for a traditional harness. Michelin® Summit Sole combines rubber and phylon for lightweight performance. The Lasso Pro is a stiffer flexing boot that offers a responsive ride with a hassle-free fit system that also comes in wide.

Lasso

Our boot, for all terrains and conditions. Millions of satisfied customers love their Lasso´s. Fitted with Intuition ™ Support Foam Liner. H4 Boa® Coiler provides a uniform fit while Boa® Tongue Tied™ delivers a secure micro-adjustable fit in the ankle and eliminates the need for a traditional harness. NEW! Waffle Flex Sole combines rubber with a +Slime Midsole for durable traction and comfort while internal shank adds support. The Lasso is a medium-stiff flexing boot that offers a responsive ride with a hassle-free fit system.

Jackson

To offer the best performing boots depending of the needs of our customers we added our brand new Speed Lace Tongue Tied to the Jackson boot to offer a good, better & best story up to the Lasso Pro. We want to make sure that everybody finds the right boot for the best price he needs in our Line.

Fitted with Intuition™ Support Foam Liner. H4 Boa® Coiler with NEW! Speedlace Tongue Tied™ system provides a uniform closure, delivering secure heel hold, and eliminating the need for a traditional harness. The Closer™ Lace Guide evens the lace tension across the entire boot. Flex Lite 2.0 Sole combines rubber pods and +Slime Midsole for improved response and performance. The Jackson is a medium flexing boot designed to handle all types of riding.Fitted with Intuition™ Support Wrap Liner. H4 Boa® Coiler provides a uniform fit while Boa® Tongue Tied™ delivers a secure micro-adjustable fit in the ankle and eliminates the need for a traditional harness. Michelin® Summit Sole combines rubber and phylon for lightweight performance. The Lasso Pro is a stiffer flexing boot that offers a responsive ride with a hassle-free fit system that also comes in wide.

What’s new in lacing – trad, Boa, something different? What do people want?
People love Boa cause it is great! So we are using the newest BOA Coiler H4, which avoids any breaking of the BOA reel and it is super easy to change. Beside that we have developed our brand new Speedlace Tongue Tied that provides best closure, giving you a perfect heel hold and eliminates the traditional harness.

Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic, or overall theme? Talk to us about the colorways/prints/patterns/influences/textures you’re using?
Our main colorway is black. We love black and at the end of the day mostly everyone is wearing black boots. Look down at your feet. Nevertheless we are having some really good colorways beside like an awesome Tiger Camo or some purple hints on our boots. Also we are using a lot of rubber toe caps wich makes the boot more durable, giving you a good fit and it is looking very cool. All over our boot line is more than strong but you have to see it by your own….

Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
We are mainly focused on all terrain boots with different flex and lacing options. Every Snowboarder has different needs. Some Urban Jib kids prefer a stiff boot some want a smooth flexible one. Same for the All mountain Riders, someone need a better support depends of their needs some want a soft boot as they are are using a stiff binding. So we are trying to offer all this in all our models to make sure you will find the right boot that makes you feeling great the whole day. So our advise is to take your time to find the boot you like and listen to the shop guys what is the best for your riding style.

Which other footwear sectors do you follow which influence the line?
Sneakers! All those colorways and styles are a great inspiration build our boot line.

What are your top marketing stories for next season? This will help us to put some focus in the right place.
Our tongue tied system for the best heel hold offered with Boa and new as Speed Lacing System!