ROJO Womens Outerwear 2024/25 Preview

Retail Buyers Guide: Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand: Rojo
Interviewee: Jo Buckle, Founder and Designer

What is your overall theme behind your 2024/25 Outerwear Range? From which big trends do you take your inspiration?
Think Fit, Function, Future. Inspired by our community, heritage, and original mantra; “Born in the Mountains, Lives by the Ocean”, we draw creativity from the themes of escapism, restoration and exploration in our new 24/25 range. After all, escapism is at the heart of every mountain journey and we believe that spending time in the mountains has a rejuvenating effect on the mind, body and soul. Creativity and art continue to be a huge influence in the skiing and snowboarding community. Art is everywhere and our mountain landscapes are our greatest muses in crafting outerwear that transcends boundaries of style and performance. As always, our passion for colour and textiles continues throughout our Winter 24/25 collection. Drawing on our heritage and love of moving and merging colours to artfully create unique blends, offering new energy to our outerwear. As we head towards 2025, we continue to use hand selected recycled fabrics and colours to delve into feelings of preservation for personal well-being and the planet. There is a continued focus on climate and the environment. Creativity and sustainability is an important driver to stimulate and reignite imagination and optimism.

What new fits/silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
Our new collection offers a mix of classics and ROJO heritage inspired pieces with all new and functional pieces. Gorgeous Yardages blended into elemental compositions on 100% recycled smooth skin fabrics and linings. Our Retro Jo Jacket and She Ripz Pants offer a full circle moment and a looser fit which can be sized up or down for a baggier silhouette. We have revisited the She Ripz Pant and included a Cargo Stash Pocket and piping trim details. We delve into All Terrain collection and are excited to present the All-Mountain Bib. Technical features include a lux 4 way stretch fabric, full waterproof zips and zip away backside for back country missions. Designed to enhance comfort and performance in the deep. The new Slope Style Jacket, rated 20K/15K, is crafted with recycled insulation and an eco-friendly shell. This jacket will seamlessly transition from the slopes to the streets, delivering both performance and style. New colours and options in our Soft-Shell collection with Functional Features take you to new heights. We’ve introduced innovative softshell anoraks designed for versatility, making them suitable for various activities, from downhill action to hiking, and everything in between. We’re particularly enthusiastic about the timeless appeal, offering both durability and cross-functional utility.

What new colours/prints are you introducing?
Colour our ever influence is used in our 24/25 range to evoke a sense of calm and tranquillity. We are inspired by how colour evolves through the elements, through time and weather, minerals and water. Stimulating emotion, travel and acceptance, to excite us to explore our mountain calling. Our pallet draws on Tinted Darks taken from exploration and its deepest outer realms, Earthly Rusts, Neutrals and Greens connecting themes full of warmth, environment and longevity. Faded Apricot and Tangerine that nourish the soul. The colour of positivity. Shadow Lime a therapeutic and mindful pastel used with ethereal blues like Hydrangea. Gentle tints of Quiet Quartz, Orchid Petal and Glacial Tones of Surf Spray and Clear Sky. Calming tints. Serenity and freshness to lighten the load.

Any NEW technical stories with regards to fabrics and materials?
We’re proud to announce that all fabrics used in ROJO Outerwear meet Okeo Tex compliance standards, and our recycled pieces incorporate traceable fibres sourced from the Global Recycled Standard (GRS). This commitment to sustainable materials reflects our dedication to responsible practices in the fashion industry. We are also committed to utilising OWR water repellency instead of DWR.

Any trends that your brand is moving away from?
As a business, we are shifting our focus away from over-sourcing a wide array of fabrics. Instead, we are streamlining our approach to prioritize essential materials and consolidating our product ranges with a strong emphasis on sustainability. Our design philosophy centres on creating styles that are built to last, promoting longevity and a more sustainable future.

What are your top marketing stories for 2024/25?
1. “Born in the Mountains, Lives by the Ocean” – We’re all about embracing our roots and history. We’re Australia’s first female founded snow brand and to celebrate we are not only bringing back some heritage-inspired gear, but we will have a campaign which celebrates our rich brand history.
2. “Our Community” – We’re all about our fantastic community who support our small family business. From our loyal customers to our cool sponsored athletes and ambassadors. They inspire us every day. We are also super stoked about expanding our women’s on-snow events who we run with Chicks Who Shred, a grassroots not-for-profit. It’s all about the progression of skills in women’s Snowsports and creating female friendships around the sport.
3. “Positive Change” – We continue to educate consumers about our Plastic to Fabric process and our pledge to create product better for the planet and the wearer.

Outerwear Best Sellers/Hero products

Retro Jo Jacket

Channelling the rich heritage of ROJO Outerwear, the Retro Jo Jacket effortlessly melds vintage charm with contemporary performance. 20K/15K rating and all the technical features including a powder skirt, media & lift pass pocket to fuel your mountain calling.

RETRO JO JACKET

All Terrain Jacket

Guarantees complete freedom of movement. This Jacket includes a 20K/20K rating and is fully seam sealed. It also includes waterproof zippers and a warming honeycomb back panel to ensure you stay warm and dry from first to last call plus all your must have tech features.

ALL TERRAIN JACKET

Outerwear Best Sellers/Hero products

She Ripz Pant

Packed with recycled materials and retro vibes, the She RIpz Pant ensures you can ride all day long. Street inspired elasticised cuffs and waist band, retro accents and must have features like a back waist warmer and inner leg ventilation. Pair with our Retro Jo or Zoe Jackets.

SHE RIPZ