Rossignol FW19/20 Goggle Preview

Retail Buyers Guide: Goggles FW19/20

Brand: Rossignol
Interviewee: Aurélie Zucco, Business Unit Manager Technical Equipment

MARKET: What are your main price points for next season?
29.99€ for kids and Junior
49.99€ to 89.99€ for our entry premium offer men and women
79.99€ to 129.99€ for women only
119€ to 159€ for men

How are you segmenting your goggles collection?
We are segmenting our goggles collection based on the skiers we want to address (men / women / kids), the sun protection, the different frame designs, lens shapes (Cylindric, Spherical, Toric) and technology (Zeiss, Sonar)

What general trends are you noticing and how healthy is the market in Europe?
There are 3 main trends regarding Goggles:
Design: goggle design is pure, simple, smart, with improved frame integration and specific shapes.

Lens technology: the optical quality is a key criterion providing safety and comfort while skiing. Rossignol is working closely with Zeiss technology in order to provide the best optical comfort to skiers, improving contrasts, offering a wide field of view. The compatibility between our helmets and goggles product offers is extremely important to ensure a perfect fit and have been integrated into our latest product developments.

Photochromic solution to adapt quickly to any light and weather conditions

MARKETING: For 19/20, what’s the main product news you have in store for retailers?
We developed a new AIRIS SONAR PURPLE for women, and 2 new MAVERICK SONAR BLACK & GREY combining a modern design with the premium Zeiss Sonar lens technology and new colour shades.

What is the secret to selling high-quality snow goggles?
The products need to be appealing in terms of design, comfortable, compatible with any ski helmets, with well-known technology integration such as SONAR ZEISS one and a product training of the sales forces is always helpful to promote properly the product benefits and provide the right support to the skiers.

How do goggles fit with the rest of your line?
The compatibility between our helmet and goggle product lines is extremely important in order to offer the best fit, providing adjusted shape, thermal insulation, optimal ventilation and protection. This compatibility is extremely important to maximize comfort.

Our goggle product offer is also linked to our key ski highlights and stories, and also to our ski apparel colours trends.

PRODUCTS: Any new shapes for 19/20?
No new shapes for 1920, we focused this season on the optimization of the performance of our products with lens quality and air flow management mindset.

What are the tints/colours on trend for 19/20?
Blue mirrors tints are well appreciated as well as orange ones

Doing anything with helmet compatibility?
The compatibility between our helmet and goggle product lines is extremely important in order to offer the best fit, providing adjusted shape, thermal insulation, optimal ventilation and protection. This compatibility is extremely important to maximize comfort.

In addition to the compatibility in terms of fit, we aim at matching graphics of helmets and goggles, selecting the same colours, designs and design details.

TECH / ECO: What new technical features are debuting for 19/20?
We don’t have new technical features but we want to implement the ZEISS SONAR technology on several products. ZEISS developed a short movie to explain in details the benefits of SONAR technology and the video is accessible on our website.

Which lens technologies/coatings are key for next season?
Instant recognition of features on uneven terrain (moguls, crevasses, icy patches, etc.) is key to avoiding injury. Rossignol has selected the technology and the specific know-how of the specialist in optics ZEISS. Some lenses features ZEISS SONAR, distinguished by the fact that it maximizes the light transmitted and eliminates the «blue light» effect behind the retention of certain wavelengths, in order to improve contrast, optimize colours and increase the definition of moguls and dips in the piste, whatever the light conditions, guaranteeing increased safety at all times.

BEST SELLERS: Please name and describe your 3 highlight pieces and items that retailers should definitely order.

MAVERICK SONAR GREY
The new MAVERICK SONAR goggle features a modern frameless design and Zeiss Optics’ Sonar Toric lens technology to deliver a wider field of vision and excellent contrast in varying light conditions. Features double density foam, double strap adjustment, and hinge style strap for optimum comfort.

ROSSIGNOL MAVERICK SONAR GREY

MAVERICK PHOTOCHROMIC BLACK
The new MAVERICK SONAR goggle features a modern frameless design and Zeiss Optics’ Sonar Toric lens technology to deliver a wider field of vision and excellent contrast in varying light conditions. Features double density foam, double strap adjustment, and hinge style strap for optimum comfort. S1 / S2

ROSSIGNOL MAVERICK PHOTOCHROMIC

AIRIS SONAR PURPLE
The new women’s AIRIS ZEISS goggle features Zeiss Optics lens technology and a modern frameless design for a wider field of vision. Single density foam with fleece padding and double strap adjustment offers a pressure-free fit for optimum comfort; two double spherical lens options by Zeiss Optics ensure world class visibility. Lens: Category 2

ROSSIGNOL AIRIS SONAR PURPLE