Rossignol Snow Goggles 2024/25 Preview

Retail Buyers Guide: Snow Goggles 2024/25 Retail Buyer’s Guide
Brand: Rossignol
Interviewee: Marketing Rossignol

What are the main customers’ demands when buying snow goggles?
They are looking for visibility, comfort and style.
They also favour eco-responsible products, developed in line with environmental protection.

What were your biggest sellers in 2023/24? Why?
Spiral miror strato
The Spiral Mirror goggle integrates seamlessly with your helmet and provides a wide field of vision for all types of skiing. The double cylindrical lens reduces fogging and fits comfortably over goggles for optimum vision. A wide strap holds it in place and ensures a pressure-free fit.
Sleek screen design
Maintaining a discreet design, the cylindrical screen offers a wide field of vision.
Ideal for the sun
Dark S3 tint provides reliable vision and UV protection in bright sunlight

What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
The Essential range, which will be launched for winter 2025, is the one we expect to see the most development.

What are the technical highlights of your 2024/25 collection?
These products are designed to respect the environment and reduce our carbon footprint.
They’re a perfect match for our range of Essential helmets.

ACE HERO

What construction techniques and materials are you using in your 2024/25 goggle collection?
On Essential :

100% recycled tpu (frame)

100% recycled polyester (strap)

100% recycled pc (adjusters)

100% uv protection

What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
We used natural colours like sand and cream. We really worked on the colour matches with helmets. There was no collaboration.

MAGNE’LENS

Are you implementing sustainability in your products and production processes?
Sustainable development is extremely important to us. That’s why we developed the Essential range.
It’s a guideline for us that fits in perfectly with the Group’s CSR strategy and orientation.

What are your marketing stories for 2024/25?
We will be highlighting the environment around us and its protection alongside our Essential range.

What is your situation regarding stock and deliveries?
We do not wish to communicate on these subjects.